Sally Falkow reports in Blogs are Better Business Drivers Than Social Networking Sites that a recent study “ Harnessing the Power of Blogs ,” (sponsored research by BuzzLogic and conducted by JupiterResearch, a Forrester Research company) found that blogs can have more impact on purchase decisions than social networks. This is consistent with the recent Gartner study that concluded, “Blogs have grown from a novelty to a mainstream platform for content distribution. The study went on to conclude that while social networks help people connect, but blogs create a conversation and become a trusted resource that influences purchase decisions.

These are all examples of companies savvy enough to participate in the "groundswell," according to Charlene Li, vice president and principal analyst at Forrester Research. "The Li and Forrester colleague Josh Bernoff have co-authored a book on the subject, Groundswell: Winning in a World Transformed by Social Technologies . Read More About... social network , business ethics , new products Articles A World Transformed: What Are the Top 30 Innovations of the Last 30 Years? Knowledge@Wharton

You end up distributing all your engagement across social sites. FIR Interview: Jeremiah Owyang, Senior Analyst, Forrester Research (nevillehobson.com) ...Tags: Image by MattRhodes via Flickr A common debate among those working in marketing and social media is between engaging people on your own domain - in an online community that you build

About Contact Web Strategy Vault Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers List of “White Label” or “Private Label” (Applications you can Rebrand) Social Networking Platforms, Community Platforms February 12th, 2007 | Category: White Label Social Network , Industry Index , Social Networking Left Graphic: Forrester Wave™: Community Platforms, Q1 ’09 Important Update:

with spectacular results. Recognizing their own unique needs as a global, distributed workforce, Sabre embarked to build their own employee networking intranet from scratch. and social media is becoming a business strategy and competitive advantage in an increasingly competitive global economy. Forrester predicts that the market for Intranet 2.0 Skip to content. Skip to navigation Planning.

Manager at Wal-Mart Stores, Inc Research Yemil Martinez, Director, New Media Marketing and Web Strategy, Institute for International Research (IIR) a subdivision of Informa Michele Frost, Director, Web Marketing at Forrester Research Heathcare Marcus Frank, UX Strategist & Creative Director, National Cancer Institute Burt Lum, Business Relationship Manager, HMSA Shwen Gwee, Lead Business Analyst, Health Informatics and New Media at Vertex Pharmaceuticals Media Gaming and Entertainment Jessica Baker, Marketing Manager, Interactive Media, American Greetings Interactive

The Content Economy This is a blog about how information technologies can be used to facilitate communication, knowledge exchange and collaboration across time, space and culture. Find Categories My shared items in Google Reader Loading... Wednesday, September 16, 2009 Why a social (professional) online network is a key strategic resource Below is an excellent summary of how online social networks benefit organizations by Lisa Kimball and Howard Rheingold,

8221; Pluck “A leader in social media software solutions , Pluck helps transform how publishers, media sites and major brands engage their audiences and customers to discover, create and distribute information online. Great list, thanks for sharing Cindy Alvarez January 30th, 2009 12:23 pm Lithium for enterprise-level communities. Leave a reply name (required) email

After all, portals were supposed to be the holy grail a decade ago, but according to Forrester, 2/3 of organizations who deployed them saw a negative ROI. However, they have to make sure that they distribute those updates via RSS and not e-mail, or the e-mail overload problem wont improve. Some of that information can actually go on a portal and then be distributed via RSS when it changes, killing two birds with one Enterprise RSS Enterprise 2.0 Perspectives from NewsGator About Take this blog with

KickApps is a relatively new up-and-comer that is getting wide distribution in a relatively short time period including major wins with large public Web sites for ABC and the BBC. The Conversation Dev Connection Digital Cameras Ed Botts Microsoft Report Emerging Tech Enterprise Alley Enterprise Web 2.0 Feeds Forrester Research Googling Google GreenTech Pastures Hardware 2.0 Home Theater iGeneration Irregular Enterprise IT Facts IT Project Failures Laptops & Desktops Lawgarithms Linux and Open Source Managing Lunix The Mobile