When brands are getting started in social media , they really benefit from understanding who is currently talking about them online, what they are saying, to whom and where. After auditing what your brand footprint currently is, you can begin to make decisions about where you should have a presence, the issues of interest to people in social media and the discussions and debates that your brand can both benefit from and contribute to. Image by clownbastard via Flickr A

With the publication this month of the Internet Advertising Bureau’s ‘ Social Media Ad Metrics Definitions’ , it seemed a good moment for me to write about the thorny subject, and have a look at some of the controversy around the measurement of ROI in social media. The ROI within social media has long been a bone of contention, and seems likely to become ever more so, with the equally lightning spread of both social media use and savage budget cuts. I’ll ll return to the IAB’s publication later, but in the meantime, let’s take a look at the background into which it appeared.

Thanks to Clay McDaniel in 13 Essential Social-Media 'Listening Tools': MarketingProfs Articles , and Jake Hird for his post on econsultancy.com Free Apps · Addict-o-matic – Allows you to create a custom-made page to display search results · BackType - a comments search and tracking engine · Bloglines - A web-based personal news aggregator that can be used in place of a desktop client · Blogpulse – A service of Nielsen BuzzMetrics. It analyzes and reports on daily trends within the blogosphere. · BoardTracker – A useful tool for scanning and tracking within

I hesitate to write an article about choosing a social media consultant because of concerns about bias and my obvious conflict of interests. After writing Social Media Carpetbaggers and Snake Oil Salesmen , readers remarked that they had heard enough about the kinds of social media consultants to avoid and were ready to learn how to choose a good social media consultant. The ten guidelines I present below Oh by the way, when I say “he”, I mean “he, she or they.” 8221; Biased I may be, but that biased, I’m not. #1

We did an internal exercise recently that produced a list of the advanced features we think are crucial for a successful enterprise social media platform. Easy uploading, tagging, and sharing features will create a robust social media environment, greater user satisfaction, and increased engagement. Mobile The demand for social media in the mobile space is undeniable. popular feed-based example of The idea is that functionality for user participation across every owned venue should draw upon a central system, enabling a multifaceted approach to CRM, data analysis, reporting—and ultimately leveraging distributed corporate efforts to generate enterprise business intelligence. I’ll share the results of that exercise here, with the caveat that this is undoubtedly a partial list only.

He suggested that Government use of social media should focus more on “small groups of smart people arguing with each other”, than national-scale engagement online. When speaking at LSE, he was asked how he would now advise government on the use of social media. 8220;Are we really going to let a Digg-style voting algorithm commit the federal government top issue to the ‘wrestling with Clay Shirky , leading commentator on internet technologies and author of Here Comes Everybody , last night backed away from his earlier enthusiasm for the online wisdom of crowds in democratic decision-making.

Our social media engagements typically start with some kind of assessment, with varying degrees of formality and scope. Have you formalized the goals, KPIs, and reporting for your social media activities? This gives us a sense of the degree to which social media efforts are aligned with the business, as well as the current state of listening, analysis, and reporting. 2. What technology tools are you using to monitor social media activity around We have an internal list of questions we use to plan these assessments, some of which are more relevant and important for a given engagement than others.

Old Media vs. New Media new media recently. new media to Jesus vs. It is endlessly frustrating to find a post that you put hours of loving care into get 1800 page views, and then throwing up a timewaster on LED encrusted eyelashes gets a hundred times that because of the power of DIGG. Now that is something View more documents from Bart De Waele . Bart De Waele from Netlash made this presentation on old vs.

This post is third in a series of my Social Media Principles.  The base post is 10 Social Media Principles . A currency is a unit of exchange , facilitating the transfer of goods and/or services . - Items to which the members of the economy ascribe value.  In a social media economy, the currencies are most often a combination of artifacts and recognition.  ARTIFACTS In Flickr the artifacts are fairly obvious – they are pictures. Pictures are taken and Wikipedia Every economy has currencies – items that are traded or exchanged. 

For Public Relations who are concerned about Crisis Communication in Social Networks and are responsible for Social Media Training across the organisation. Approach the directors or IT dictators and ask why social media is blocked. TWO: BROWN BAG EDUCATION LUNCH - PR social MEDIA TRAINING for WHOLE COMPANY Facebook banned in the workplace? LinkedIn blocked because it’s an excellent jobsearch tool?