conference in Paris was Conny Kalcher from LEGO , and if anything her presentation was an example of how good segmentation and really understanding your different consumer persona types can make a real difference to a successful social media strategy. Indeed LEGO uses a different approach for the top three segments than for the bottom three. Image via Wikipedia One of the first speakers at the Marketing 2.0

About Contact Web Strategy Vault Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Understanding the difference between Forums, Blogs, and Social Networks January 28th, 2008 | Category: Social Media It’s easy to get the tools mixed up, but it’s important to know the differences. Quite often (usually by executives) I’m asked the difference between Forums, Blogs, and Social Networks,

Tomorrow I'm going to present the difference between the theories of communities of practice and action learning (and between the communities themselves and action-reflection groups). I haven't found any materials comparing the two, so I had to do some brainwork for myself. This table summarizes what I intend to present. (CoP

Dare Obasanjo aka Carnage4Life Truth, Justice and the Pursuit of Excellent Software Navigation for Dare Obasanjo aka Carnage4Life - The Difference between a Social Network Site, a Social Graph Application and a Social OS Content Sidebar Footer August 30, 2007 @ 09:18 AM Comments [6] The Difference between a Social Network Site, a Social Graph Application and a Social OS Recently someone at work asked me if I thought

The primary difference between a Gateway and Enhancement approach is that the Gateway's focus is primarily on attaining some level of interoperability with SharePoint. This integration model differs significantly from the Enhancement and Gateway model since the vendor becomes almost entirely dependent on SharePoint. One of the items I was hoping to hear at Lotusphere 2009 was outlined in a recent post by Guy Creese, Research Director of our Collaboration And Content Strategies group here at Burton. In his post, " Lotusphere 2009: What Might Have Been ", Guy articulates how IBM should

This is the second post in Jim Benson's Personal Kanban series . Personal kanban is going to have some divergence from industrial kanban. There are basic issues that ensure that it's not so easy to just draw some lines on a board and call it a personal kanban. The technique was designed to visualize products as they moved through a value stream. 

Launchpad: First Round Results | Main | Marketonomy: WHIM Interview with Stowe Boyd » May 14, 2008 Everything Is Different by Stowe Boyd [Originally published on the Visible Path Centrality blog, 10 January 2005] In Albert-László Barabási’s Linked, the author explains that the origin of the “six degrees of separation” notion that underlies all social networking theory was the brain child of a Hungarian writer, Frigyes Karinthy. In 1929, Karinthy published his forty-sixth book, a collection of short stories entitled “Everything Is Different” (Minden masképpen van),

In his spare time, he is also a student and teacher of Japanese swordfighting. Friday August 01, 2008 Qualities of different social experience models (why there is no single idea behind "Community") I read Jonathan Trenns recent posts on the fallacy of community (and more on it ) which seems to argue the concept of community but combine a number of different elements together: culture (mostly), governance, and structure. T It seems we often argue about "what is community"

Ed Mitchell: Platform neutral Network and community design and facilitation; event design and facilitation. Blog About Ed Projects Services Social Networks: Communities: a difference or two October 19, 2007 – 11:49 am There is some confusion about what ’social networks’ and ‘communities’ are, and where they differ. To complicate this, I have heard people relating the different words to different technical platforms differently, if you know what I mean. So here is a very high level attempt at explaining it.

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