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You no longer win by having the smartest engineers and scientists; you win by having the smartest customers! CUSTOMER CO-DESIGN In more than 25 years of business strategy consulting, we’ve found that customer co-design is a woefully under-used capability. Add me to your TypePad People list « GLOBAL APPLICATIONS OF CUSTOMER CO-DESIGN: EMPOWERING VILLAGERS IN RURAL AFRICA | Main | COMMUNITY 2.0 View an alternate.

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