Earlier this week I was running a ‘masterclass’ in social media and customer service at the Call Centre Focus & Customer Strategy Conference 2009 . Dell is an example of ‘bad turned good’ and has moved from its period of ‘Dell Hell’ to being perhaps one of the best example of businesses having an integrated approach to social media. We discussed in the workshop the Image by JMC Photos via Flickr Earlier this week we wrote about Thomson Holidays and how a blogger can impact your brand reputation and how with social media,

In 2009, many companies have experienced 1 or 2 benefits from listening case studies ( Southwest Airlines , Dell ), but still question about why do I (insert business name here) need to listen. Without Listening, updates and course corrections to strategy and implementation are at risk for being outdated and non-relevant. Tags: Listening AEV Ant's Eye View Dell Radian6 Southwest Listening is a personal challenge for most of us in our daily relationships. It is primary tenant of our communication, but too often not practiced or practiced poorly.

the first interview, Bill Johnston talks with Vida Killian of Dell about the value of online community at Dell as well as lessons learned from her experience with community and social media. In Bill's second interview with Mari Kuraishi of GlobalGiving.org , Mari share's how GlobalGiving uses online community and social media strategy for global good. ...Tags: This month we're featuring two video interviews Bill Johnston conducted at the Online Community Summit in Sonoma, CA in October. In In

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ideas and strategy Contact me If you would like my help with your Enterprise 2.0 project or strategy please contact me: Email: jonmell at me.com Phone: +447973257146 Find out more about me Find Jon Mell on Linked In Find Jon Mell on Facebook Follow Jon Mell on Twitter Subscribe Subscribe in a reader Recent Posts Integrate Lotus Connections and Confluence Jive, Lotus Connections and Socialtext Use Enterprise 2.0 Home About Jon Mell Jon Mell - Web 2.0

ideas and strategy Contact me If you would like my help with your Enterprise 2.0 project or strategy please contact me: Email: jonmell at me.com Phone: +447973257146 Find out more about me Find Jon Mell on Linked In Find Jon Mell on Facebook Follow Jon Mell on Twitter Subscribe Subscribe in a reader Recent Posts Integrate Lotus Connections and Confluence Jive, Lotus Connections and Socialtext Use Enterprise 2.0 Home About Jon Mell Jon Mell - Web 2.0

But for businesses with a clear social media strategy, it is actually much easier than many people think. This is what Dell did, and this is how Dell managed to work out that one member of its customer support community saved them $1m a year in support costs. The actual benefit your social media strategy is bringing to your brand. Image by Marco D via Flickr For any brand getting started in social media , the most important thing is to be able to show the impact you are having.

Richard Binhammer, senior manager, Dell Australia: Industry Head, Social Media is a post from: Laurel Papworth- Social Network Strategy Technorati Tags: ADMA , Australia , Dell , Facebook , Harold Mitchell , Helen Willoughby , IAB , influence , Julian Persaud , laurel papworth , Mitchell Communicatons Group , mobile , OMA , Paul Borrud , Paul Fisher , PRIA , Richard Binhammer , Rob Edwards , Rohit Dadwal , social media , Tracy Jones Tags: Marketing Magazine name Industry Head of Social Media for Australia. What is an Industry?

Dell’s $3m in revenue from one Twitter account is just one example. Twitter is an integral part of brand social media strategies and businesses, organisations and even celebrity brands are benefiting from it. Tags: Matt Rhodes Social Media Social networks Biz Stone Brand Business Company Dell freshminds FreshNetworks Marketing and Advertising social media Social network Social network service social networks Twitte Image by Pink Sherbet Photography via Flickr Reports today suggest that Twitter is planning to roll-out a range of new premium features that it

Web Strategy by Jeremiah » Feedback Websites appear: The extranet is no longer owned by the company A fantastic startup offers Digg-like presentation and voting for your community. See more >> Webtime stories Are you Listening? | Rob the Geek Americans Expect Companies to Have a Presence in Social Media Michael Dell Friends his customers See more >> Feedback2.0 en fr About References Contact Blog Home Site Home Register to receive our newsletter : Exalead Jobmeeters Ziki Current operations SNCF Symantec Liligo Cofidis Exalead See more >> Agenda feedback2.0 : Web and Breakfast See more >> They talk about us Headshift :: Behind "Enterprise 2.0"