But Dell tell a different story. How is Dell doing it? Dell sells refurbished computers through @ DellOutlet and has about 600,000 followers. And whilst $3 million revenue is a relatively small proportion of Dell’s overall sales, this does mean that they have taken an average or $5 for every follower they have on Twitter. Image by Alex via Flickr There’s been a lot of talk about Twitter so far this year - starting with the incredible growth in number of Twitter users to more recent discussions about a Harvard Business Review report that 10%

Group purchases, in the model of Dell Swarm , are on the rise. Surely there are lessons there that we’re not taking the time to learn? ...Tags: Tags: conferences Amazon China CIC Dell Facebook Inc qq Sam Flemming social media social network I was at a talk on how internet word of mouth (iWOM) works in China a couple of weeks ago. There were a few noteworthy things that Sam Flemming , CEO and Co-Founder of CIC , said:

Dell is an example of ‘bad turned good’ and has moved from its period of ‘Dell Hell’ to being perhaps one of the best example of businesses having an integrated approach to social media. We discussed in the workshop the case of how Dell make $3 million on Twitter , and how their forums are so well used that peers are solving others’ problems and saving Dell significant amounts of money on support costs. Image by JMC Photos via Flickr Earlier this week we wrote about Thomson Holidays and how a blogger can impact your brand

In 2009, many companies have experienced 1 or 2 benefits from listening case studies ( Southwest Airlines , Dell ), but still question about why do I (insert business name here) need to listen. Become Visible on the Web - learn the keywords your customers are using and fine tune your SEO Learn from your Competition by tracking conversation about your industry and competitors Listening is a personal challenge for most of us in our daily relationships. It is primary tenant of our communication, but too often not practiced or practiced poorly.

Euan Semple started the BBC intranet on a box under his desk and the seasoned community practitioner Dawn Lacallade (previously Lead Stormchaser at Dell and now at solarwinds ) tirelessly waded through the politics at Dell to extol the benefits of the early Dell communities. m all in favour of piloting, learning and evolving but there can be some pitfalls: I’m at the Communities 2.0 conference in San Francisco this week.

the first interview, Bill Johnston talks with Vida Killian of Dell about the value of online community at Dell as well as lessons learned from her experience with community and social media. In This month we're featuring two video interviews Bill Johnston conducted at the Online Community Summit in Sonoma, CA in October. In In

Tim on Etienne (Part I: Learning in Practice) This post constitutes the first delicate steps in preparing myself to teach the Knowledge Management 2009 course at the University of Amsterdam. Introduction “Perhaps more than learning itself, it is our conception of learning that needs urgent attention” ( p.9). Wenger argues that our ‘modern’ conceptions of learning are The parts are based on Wenger ’s (1998) seminal work on communities of practice. Learning in these conceptions, is not seen as a process, but as object that can be decontextualized and fired

The cases of Dell, Starbucks, Nike and others are great stories and there is much that we can learn. Dell (123) From MyStarbucksIdea , through the Dell Community and eBay Discussion Boards . Image by communista_unicorn via Flickr There are some great examples of brands using social media that we use a lot at FreshNetworks .

Comcast Comcast, like other companies, has learned the power of the aggrieved individual firsthand. Dell Dell Inc. The company was burned by "Dell Hell," blogger Jeff Jarvis's 2005 account of his negative experience with the company. In the years since, Dell said, it has aggressively worked to improve customer service, including It’s really helpful to look at what some good examples of what companies are doing with their listening skills: deflecting customer anger, researching new products, or correcting mis-information. I

One good example is Dell’s online community which it famously used for a corporate image turnaround last year and remains one of the most highly regarded and highly trafficked customer community properties. What can we learn from these success stories and a rapidly emerging set of business practices? I’ve taken as as many lessons learned as possible On CBSSports.com: Hottie Hall Of Fame ? Fox vs Alba BNET Business Network: BNET TechRepublic ZDNet ZDNet all ZDNet in Blogs in News