There’s been a lot of talk about Twitter so far this year - starting with the incredible growth in number of Twitter users to more recent discussions about a Harvard Business Review report that 10% of Twitter users generate 90% of activity . In all these discussions there is a significant debate about how to monetise Twitter - how they can make money from it. Image by Alex via Flickr Most agree that Twitter is currently not monetised, at least not by Twitter itself.

It’s such a beautiful and diverse city and sadly not enough time to explore (sigh). At FreshNetworks a lot of the early work with our clients is around supporting the project sponsor to achieve this. It’s often the hardest part of getting an online community started and even when you are rolling, how do you keep the visibility of it high to ensure continued investment? I’m at the Communities 2.0 conference in San Francisco this week.

I’ve done a few press (radio, print) interviews this week re: Telstra so I thought I should have another look at how Enterprise, Government, Corporates, Not for Profits  are handling the fact that their staff are members of social networks too.  once had to step in to calm down a forum that was off the charts with negativity and general unpleasant comments. Managing staff who participate in social networks. This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online

It’s really helpful to look at what some good examples of what companies are doing with their listening skills: deflecting customer anger, researching new products, or correcting mis-information. If my wife is upset that I leave my dirty socks on the living room floor every night; and I listen to what she is saying but continue to leave my socks there … well, you catch my drift. I think the point is that they are reaching out, listening, and then acting .

Manish Mehta, VP of Social Media and Community at Dell Inc., The confusion comes down to the last sentence: “No strategy necessary.” Don’t get me wrong, I like the concept of having a ‘Mom and Pop’ shop approach to building relationships with your customers.  Having Having solid customer relationships are a big win and a solid reminder of how to do business. I walked away a little confused after reading  Isn’t the Value of Social Media What Business Is All About?  in in the Huffington Post yesterday. 

This week I was asked to talk to the Marketing Directors Network in London about how organisations are using Twitter. We’ve written before about how celebrities are using Twitter and how organisations are using Twitter as an engagement tool . In both cases, perhaps the best advice is just to try using Twitter and to see what happens. Image by MartinPhotoSport via Flickr As a rapidly growing site , Twitter is changing on a daily basis.

like technology because it has afforded me the flexability to work remotely. But at the same time technology can tie you to your work. great site  with ideas on work + lifestyle with technology is digitalnomads  (disclaimer, while I was at Dell, I was involved in the design and operation of digitalnomads). What I struggled with for years was I like technology, not love, but like. I

About Contact Web Strategy Vault Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers The Four Tenets of the Community Manager November 25th, 2007 | Category: Community Manager , Community Marketing , Web Industry Summary The budding Community Manager industry holds 4 tenets; these values resonate as a common thread within the role. 16 real job descriptions I put out requests on Twitter,

I’ve been thinking of how to measure engagement in the digital space for a while now, so I wanted to aggregate my thoughts and put them in one place. This post is intended to be provocative and get people thinking about how the current thinking of measurement of social media should change. It isn’t meant to be a one-size-fits-all solution – more an articulation of things Assessing necessity Some brands do not need to engage with their customers online, period.

This week has seen Twitter launch Twitter 101 ; a guide for businesses of how to use Twitter. We’ve looked before at how organisations can use Twitter , and this guide covers the basics as well as showcasing a few cases studies of what some businesses are doing. The guide itself is part a how-to guide, part an explanation of what Twitter is and part a set of ideas and examples. Image by futurowoman via Flickr The fundamental recommendations from Twitter can be summarised in four simple steps