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Thursday, April 23, 2009
Managing staff who participate in social networks.
This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on. I’ve done a few press (radio, print) interviews this week re: Telstra so I thought I should have another look at how Enterprise, Government, Corporates, Not for Profits are handling the fact that their staff are members of social networks too.
I once had to step in to calm down a forum that was off the charts with negativity and
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Wednesday, May 13, 2009
With the publication this month of the Internet Advertising Bureau’s ‘ Social Media Ad Metrics Definitions’ , it seemed a good moment for me to write about the thorny subject, and have a look at some of the controversy around the measurement of ROI in social media. The ROI within social media has long been a bone of contention, and seems likely to become ever more so, with the equally lightning spread of both social media use and savage budget cuts. I’ll ll return to the IAB’s publication later, but in the meantime, let’s take a look at the background
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Thursday, September 24, 2009
Earlier this week we wrote about Thomson Holidays and how a blogger can impact your brand reputation and how with social media, complaints have moved from being a customer service issue to being a branding and corporate reputation one.
Earlier this week I was running a ‘masterclass’ in social media and customer service at the Call Centre Focus & Customer Strategy Conference 2009 . Image by JMC Photos via Flickr
The session looked first at the different types of social media that businesses use and the reasons for and
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Wednesday, April 29, 2009
asked Howard Rheingold to share a little bit about the Social Media Classroom (SMC) he developed as part of a MacArthur Foundation Award (A HASTAC award specifically).
SMC is created on a Drupal base but customized to reflect what Howard thought would be useful for educators. There is also a rich library of new media literacy resources and a community of practitioners. As part of CPSquare’s “ Connected Futures ” workshop exploring the use of web technologies in the service of communities of practice, we (John Smith and I!) We were interested
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Sunday, March 22, 2009
Measuring ROI is an important topic in social media, all the communities that we build at FreshNetworks have very clear ROI cases. That’s why this week’s Required Reading is a great presentation on Social Media ROI from Egg Co . This is very similar to the way we work with clients at FreshNetworks, and the examples in the presentation show how this approach to ROI can show the real impact social media can Image via Wikipedia
On Friday we posted about an experiment running on one of our online communities , comparing paid and organic
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Monday, June 1, 2009
Thanks to Clay McDaniel in 13 Essential Social-Media 'Listening Tools': MarketingProfs Articles , and Jake Hird for his post on econsultancy.com Free Apps · Addict-o-matic – Allows you to create a custom-made page to display search results · BackType - a comments search and tracking engine · Bloglines - A web-based personal news aggregator that can be used in place of a desktop client · Blogpulse – A service of Nielsen BuzzMetrics. It analyzes and reports on daily trends within the blogosphere. · BoardTracker – A useful tool for scanning and
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Tuesday, June 2, 2009
In the second of this three-part series on Listening in Social Media, here is some of the best advice I found on how to listen: setting up your listening, analysing the conversation types, and what do with what you’ve heard. People are talking about your brand anyway, so you may as well get down in the weeds and know what’s going on. How should you listen? Beth Kanter has written a guide to listening literacy skills in Social Media Listening Literacy for Nonprofits which provides help for the bemused, or simply overloaded. Quoting Tania Yuki in her post on comscore.com : Listen to the good.
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Saturday, November 7, 2009
Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign”. And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done. If you want a different kind of engagement than social media stunts, please retweet or comment or link or something? Think “stunt” and you have a better idea of what they are talking about.. What happened to engagement, respect, conversation,
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Monday, August 10, 2009
In our last post we looked at why every business needs a social media policy . But if you’re writing your social media policy for employees, what should it include? Have a simple and clear policy on how employees should be using social media and make sure you include your employees in the process of drawing them up. Image by late night movie via Flickr
And the fact that the most important thing for any business is to have a policy in the first place.
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Thursday, November 13, 2008
L et’s face it, the Obama Presidential campaign was one of the most successful social media marketing efforts in the history of the internet. can count on my fingers the number of major US companies that understand new media the way the Obama campaign did.
(Incidentally, So what can we learn about social media marketing from the Obama campaign?
I Incidentally, how long do you think it will take Firefox to put “Obama” in their spell-check dictionary?)
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