Recently I wrote a post that received a lot of attention - more than I would have expected: How I use social media . At At the end of the post, I promised to write about WHAT social media I currently use. started making a list of all the social media I use.  So here it is. I

This afternoon I’m spending a half hour on a Skype video conversation to share a bit of how I use social media. figured it would be good to exercise my memory a bit and unearth some of the key stories that led me to to my social media use today, and perhaps surface some of my patterns. The history approach also shows that while the term “social media” was not in play when I jumped in, the social use of online media has been growing I These roots are significant because our patterns of use, our ways of embracing or rejecting technology

Managing staff who participate in social networks. This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on. I’ve done a few press (radio, print) interviews this week re: Telstra so I thought I should have another look at how Enterprise, Government, Corporates, Not for Profits  are handling the fact that their staff are members of social networks too.  I once had to step in to calm down a forum that was off the charts with negativity and

With the publication this month of the Internet Advertising Bureau’s ‘ Social Media Ad Metrics Definitions’ , it seemed a good moment for me to write about the thorny subject, and have a look at some of the controversy around the measurement of ROI in social media. The ROI within social media has long been a bone of contention, and seems likely to become ever more so, with the equally lightning spread of both social media use and savage budget cuts. I’ll ll return to the IAB’s publication later, but in the meantime, let’s take a look at the

Thanks to Clay McDaniel in 13 Essential Social-Media 'Listening Tools': MarketingProfs Articles , and Jake Hird for his post on econsultancy.com Free Apps · Addict-o-matic – Allows you to create a custom-made page to display search results · BackType - a comments search and tracking engine · Bloglines - A web-based personal news aggregator that can be used in place of a desktop client · Blogpulse – A service of Nielsen BuzzMetrics. It analyzes and reports on daily trends within the blogosphere. · BoardTracker – A useful tool for scanning and tracking

Courseware for Social Media Workshops By the way, the converting, uploading and distributing of this content for free would go faster if I have a SPONSOR . COURSEWARE: Social Media PR Crisis Communication I’m also setting up SocialWebForum for students/clients/companies to ask questions on social I’m going to gradually, as time permits, migrate all my courseware across to the new format, offer it for free download under Creative Commons for download (lulu or scribd ), or physical colour workbooks via publish on demand Lulu ( [link] ) .

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? Maybe technical support or more of the standard fare or perhaps specialised content and services that the free service don’t get to see? And what is free stuff anyway – marketing? advertising?

In an earlier post on social computing , I attempted to illustrate how I look at the topic and break social computing down into several sub-categories (e.g., social media, social networking), and the role social software plays as the tooling component. In this post, I'll offer up a definition of social media based on client interactions over the past several months. Social Media, Definition V1.0: Social media enables public and transparent participation models where people and organizations interact as peers.

Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign”. And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done.  If you want a different kind of engagement than social media stunts, please retweet or comment or link or something? Think “stunt” and you have a better idea of what they are talking about.. What happened to engagement, respect,

Now they have continued their innovative approaches to engagement and embraced social media. What makes this site particularly interesting, though, is its use of Twitter, Facebook and Flickr as a way of generating content for the site and promoting participation. The LEGO CLICK community is a great example of the hub-and-spoke model of social media engagement . Image by Kaptain Kobold via Flickr LEGO is a brand that many people are very passionate about, a brand people love and we’ve written before about how they use segmentation to engage their