Recently I wrote a post that received a lot of attention - more than I would have expected: How I use social media . At At the end of the post, I promised to write about WHAT social media I currently use. started making a list of all the social media I use.  So here it is. I

Not surprising - it goes a long way to protect the company from fallout if/when staff do ignore the social media guidelines in place.  Media companies: For Journalists entering into public debate  [link] Intel Social Media Guidelines  [link] Managing staff who participate in social networks. This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on.

This afternoon I’m spending a half hour on a Skype video conversation to share a bit of how I use social media. figured it would be good to exercise my memory a bit and unearth some of the key stories that led me to to my social media use today, and perhaps surface some of my patterns. The history approach also shows that while the term “social media” was not in play when I jumped in, the social use of online media has been growing for many years - well I These roots are significant because our patterns of use, our ways of embracing or rejecting technology

With the publication this month of the Internet Advertising Bureau’s ‘ Social Media Ad Metrics Definitions’ , it seemed a good moment for me to write about the thorny subject, and have a look at some of the controversy around the measurement of ROI in social media. The ROI within social media has long been a bone of contention, and seems likely to become ever more so, with the equally lightning spread of both social media use and savage budget cuts. I’ll ll return to the IAB’s publication later, but in the meantime, let’s take a look at the background into which it

Maybe technical support or more of the standard fare or perhaps specialised content and services that the free service don’t get to see? In this episode of Social Media Business podcast, the concept of freemium is introduced – what it is, how Flickr, LinkedIn, SecondLife are making millions of dollars from giving stuff away for free. This podcast comes from an overview of social media monetization revenues presentations We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it?

Isaac and I have been discussing how users consume media and news which has raised some interesting questions around online publishing. Specifically: Specifically: how we construct content templates, how that content looks when it’s in place, art direction at a micro level and how we can create richer, more engaging and, importantly, more ‘useful’ reading experiences online. We should know, we’ve Over the last 4-5 years there has been a gradual convergence in how most newspaper sites construct their article pages. Based on a grid system, they employ

Thanks to Clay McDaniel in 13 Essential Social-Media 'Listening Tools': MarketingProfs Articles , and Jake Hird for his post on econsultancy.com Free Apps · Addict-o-matic – Allows you to create a custom-made page to display search results · BackType - a comments search and tracking engine · Bloglines - A web-based personal news aggregator that can be used in place of a desktop client · Blogpulse – A service of Nielsen BuzzMetrics. It analyzes and reports on daily trends within the blogosphere. · BoardTracker – A useful tool for scanning and tracking within

User generated content - blog articles, videos, podcasts, take time to gain traction. Ack and you don’t create content and comments for us to view (tweets, replies, links on Twitter) note: all the social media revenue streams are here on my social media monetization post) While you are reading the presentation outline below I’d like you to think about the Twitter change today. Today Twitter turned off “see replies to those I’m not following”.

Courseware for Social Media Workshops By the way, the converting, uploading and distributing of this content for free would go faster if I have a SPONSOR . COURSEWARE: Social Media PR Crisis Communication I’m also setting up SocialWebForum for students/clients/companies to ask questions on social media and courses. I’m going to gradually, as time permits, migrate all my courseware across to the new format, offer it for free download under Creative Commons for download (lulu or scribd ), or physical colour workbooks via publish on demand Lulu ( [link] ) .

Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign”. And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done.  If you want a different kind of engagement than social media stunts, please retweet or comment or link or something? Think “stunt” and you have a better idea of what they are talking about.. What happened to engagement, respect, conversation,