We ( Gary Hayes from LAMP and I) structured Thursday for speakers to 50 people on their social media marketing campaigns. On Friday, I ran a one-day hands-on computer course on how to do a social media marketing campaign. Social Media Marketing Campaign   View more documents from Laurel Papworth . This is for a presentation I gave as a seminar on Thursday. Both days were run through the Australian Film Television and Radio School (AFTRS) LAMP program.

What can a “regular” marketer do to stand out and make a strong impression in the social media space? Thought leadership is probably not as important in social marketing as is keen interest and enthusiasm. You can hire a writer such as Ivo Jackson to develop your content or a virtual assistant such as Denise Griffitts to do all sorts of creative and technical things that you can’t or don’t want to do yourself. Let’s face it. Few people are writers.

Details Magazine Buy Reprint Idea in Brief HBR.org > January–February 2010 Rethinking Marketing by Roland T. m, Scape Biennale, Christchurch, New Zealand Web Exclusive: Special Section on Reinvention Imagine a brand manager sitting in his office developing a marketing strategy for his company’s new sports drink. Harvard Business Review Cart My Account Downloads Explore Today on HBR Blogs Magazine Books Authors Store Harvard Business School

Stephen Collins and I and a bunch of Twitterati got into a discussion about social media marketing campaigns and whether they should exist earlier today. Stephen followed up with a blog post called “ Social Media, It’s not actually about selling anything ” (actually about social media marketing) which of course is questionable on a number of levels. First, marketing is not sales. We don’t sell items through marketing, we sell concepts, ideas. Spin and spam if we’re bad.

Social Ripple Social Marketing The main thing for me was to chat with Affiliate marketers about how social networks pass information around. User generated content - blog articles, videos, podcasts, take time to gain traction. Ack and you don’t create content and comments for us to view (tweets, replies, links on Twitter) While you are reading the presentation outline below I’d like you to think about the Twitter change today. Today Twitter turned off “see replies to those I’m not following”.

This is a hands-on computer based social media course that takes you step by step through how to set up, monitor and measure a social media marketing campaign. We use case studies and work through a real world social media marketing campaigns by both teamwork and individual use of internet enabled PCs. One of the Laurel’s popular classes for computer based social media marketing campaign Workshop Description PREREQUISITES Please bring your email logon and password details for social media sites that require email verification.

It is the insight into the attitudes to branded content, pages and applications that is, however, most interesting from a social media marketing perspective. We know that social networks are difficult places for brands and it can be best to use them not as the start and end of your engagement or marketing strategy. Components of Social Media Marketing: The Moogis Case by Wyndstorm (fastforwardblog.com) Research released by the Internet Advertising Bureau (IAB) in the UK suggests that people are growing increasingly tired of requests to join brand pages or install brand applications in Facebook and other social networks .

Innovation, crowdsourcing and predictive markets. ConsensusPoint is a firm that sells software to leverage employee opinions into foresight (aka mainly internal “predictive markets”). Prediction market as a service (i.e. Like a database of business models, nice cases, a good board of innovators, These days I’ve collected an outsized collection of vaguely related links that I wanted to explore in more depth or are noticeworthy for some other reason. Some of them bear keeping after perusal, and some are in English.

We’re celebrating over here at FreshNetworks because, according to AdvertisingAge, we’ve just made it into the top 20 UK blogs for media and marketing . Our aim is to provide useful content for organisations interested in using Social Media to engage customers, suppliers and employees. will post the Top 10 UK Marketing Blogs tomorrow. Woo Hoo. A

What is the marketing mix - online, offline, direct, TV, social - that is optimum for brands? Note for overseas readers: Tony Thomas runs a small agency The Population specializing in social media marketing). Tony then goes on to outline how important it is to get a marketing mix right. I Just Liked The Picture In Australia, which is best - traditional agencies doing social vs social media consultancies? I