This month’s Online Community Expert interview is with Jordan Williams, Manager of Digital Engagement at REI. In this role, Jordan is responsible for creating deeper customer engagement through the creation of content and community touch points on REI.com and throughout the social web. Though firmly planted in the digital world, Jordan is a believer in well-roundedness and previously led REI’s national advertising and marketing strategic planning programs. Prior to REI he was Director of Collegiate Marketing at Red Bull North America and worked on the agency side creating experiential marketing programs for clients such as Sony Music, Mercedes Benz, Wells Fargo and American Express.

Elsewhere, Chinese mobile providers have been told to monitor their customers’ text messages for “ illegal or unhealthy content ” - and to suspend the service of those who use tripwire keywords. Virgin Media has begun using Deep Packet Inspection to track down users who are illegally downloading content. Meanwhile, Microsoft has agreed to entirely delete users’ IP addresses after Welcome to eModeration's round-up of all that is intriguing, alarming or odd in the world of social media, compiled by Kate Williams (@emodkate). In this update: baby-whispering the iPhone way; the end

Jordan Ellenberg wrote up Massively Collaborative Mathematics for the NY Times Sunday Magazine's 9th Annual Year in Ideas--and what an idea this one was. What if we awarded a global collaboration Nobel not for the content of the work but for the process? (And now for a long, tangentially related nit: It would be impossible for any journalist to write about this project without using a variation on the phrase "a beautiful mind," derived from the best-seller by my college roomie, Sylvia Nasar , about mathematician and Nobel laureate John Nash. (If Tongue twister?