This post is part of an ongoing series about developing an online community strategy . I mentioned in my previous post , the recommended first step in developing (or refining) your organization's online community strategy is to answer the question: What are you, as an organization, trying to accomplish? Answering the question of Organization intention is 1/2 of the equation for a successful community strategy. As a reminder, all posts will be tagged #ocb2b Define Business Goals and Objectives As

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In my hands is a corporate strategy. Sadly this strategy is unlikely to stick. One way to provide the overall context for a strategy is to create a strategic story that places the company’s directions within a schema. That way people get the gist of the strategy and can then attach more and more meaning. It’s a glossy six-page document designed for every employee to memorise and enact. There are seven themes each with three sub-themes.

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This should come as no surprise to market followers or competitors – Cisco is a company that strongly believes that its ability to grow and innovate is dependent on how well it: · Formulates strategies, adjusts its own business model(s), and arrays resources to capitalize on market opportunities created by those shifts · Iterates and executes on those strategies in a manner that times Cisco’s The following is Part 1 of a series on today's announcement by Cisco . What is driving Cisco into the collaboration market?

Even though his social media journey has started out with Communities, this report covers a whole social media strategy, the strategy and approach can be used as a basis to cover any social media implementation. From this we can take away differences between our own companies and EMC’s, and utlilise Chuck’s content in the context of our own businesses. A while back I posted on Chuck Hollis’s journey in introducing Communities of Practice to EMC. My previous post was a digest of what I think are the best parts of Chuck’s blog where he is documenting

can count on my fingers the number of major US companies that understand new media the way the Obama campaign did. (Incidentally, As a company, being authentic generally means being honest and personable. Companies are obsessed with lock-in, because that’s how you maintain customers when your product sucks. L et’s face it, the Obama Presidential campaign was one of the most successful social media marketing efforts in the history of the internet. I

And it all starts with a rather provocative statement: " Culture Eats Strategy for Lunch ". Funny, I’m just going to be linking to a YouTube video that talks about culture and strategy on the same sentence. Yet it’s social computing the glue that would make it stick together and make sense of it all, especially if you want to have a much more open, transparent and collaborative culture within your company that aligns, at the same time, quite nicely with your If you ask some people out there what social computing and social software are all about for them, they would probably tell you that it’s all about the tools, about this new set of social technologies, about all that fancy stuff that you can do on the Internet nowadays in a much simpler and more effective manner, without being too technical for that matter.

About Contact Web Strategy Vault Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Instant Communities: List of companies that provide Web Collaboration Suites or Platforms July 20th, 2007 | Category: Industry Index , Collaboration , Enterprise Web , Intranet , Web Tools , Social Media Need to build an online community that collaborates? I get asked by a lot of folks to

The Complete Innovator New thoughts on Innovation from Innovation Strategist, Boris Pluskowski Home About The Author Contact Boris! Training and Services Why Companies shouldn’t build Online Communities.. 22 10 2009 Forget about Communities.Don’t do it. Oh I know that communities are all the rage currently – companies are falling over themselves to create, build and own their very own communities: