We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? This podcast comes from an overview of social media monetization revenues presentations and courses that I’ve been running for the last few years. And what is free stuff anyway – marketing? advertising?

Here’s speculation by The Business Insider on Facebook’s revenue streams: Taking the sources’ input together, we’d estimate the company’s expected 2009 revenue this way: $125 Nick Roshon asks why Facebook revenue is so low compared to MySpace. Social media monetization is a funny thing – most people don’t understand that where there are people, there is money. It is highly improbable that the day will come when millions of people together will not mean money.

PostRelease, the forums-based advertising platform, and research company Synovate have released the results of a survey aimed at determining the influence of people who contribute to online forums, as opposed to those that do not. Tags: Generating Revenue Thinkin They polled 1,000 citizens aged 18 and older in the lower 48 United States from November 19 through 23. They They found [...] ...Tags:

I’m Not Actually a Geek May 11, 2008 Do Companies Need Social Media Managers? Filed under: mba — Tags: enterprise 2.0 , social media , web 2.0 — Hutch Carpenter @ 9:38 pm There are few institutions in the modern world that are not being transformed today by social media. But all of these companies had a chance to incubate and grow an enthusiastic set of early adopters, which leads to broader usage. Shel Israel, Global Neighborhoods, 5 New Social Media Turn-ons for me. Encouraging use and engagement with [social] tools is an area that all organizations find they have a need for at some point and time.

When we talk about revenue streams and monetization strategies for social networks and online communities, people often wonder out loud if there is money in giving away stuff for free. Craigslist, the “free classifieds” site that offers community advertising in 570 markets worldwide but charges only for a tiny percentage of its ads, will generate $100 million in revenue in 2009, the AIM Group / Classified Intelligence estimated today. Well, look at free classifieds Craigslist projectd income (report by Peter M Zollman of AIMGroup) : AIMGroup That’s an increase

But only the most naive optimist could ignore the perils of having one company, driven first and foremost by a profit motive, effectively in charge of the most comprehensive collection of the world’s scientific and cultural heritage. Alliances like Google Book Search + Publishers, or Apple + Recording Companies, deserve public scrutiny because they permit private parties to take on what have often been public functions of determining access to and pricing of information. We are republishing an interesting contribution by Frank Pasquale. This first item is a critique of Google,

Episode 3 focusses on monetizing APIs and looking at revenue streams from widgets. Companies that open their business databases and stream that data out, can have an army of hundreds of thousands (mostly) unpaid developers creating Facebook apps, iPhone apps and blog widgets to help sell their products and services. An overview of social media monetization revenues . Web 3.0 is “little bits everywhere” – don’t force customers to come to your site, let them do purchase your products on their site, where they are, and let their social network be informed.

The site's audience includes anyone interested in innovation, in particular those who run innovative companies and those who would like to work in innovative companies. If a visitor clicks on either of those links for any of the jobs listed, they go to the Indeed page for that listing, and Michigan Innovators subsequently receives revenue based on how far the visitor penetrates into Indeed's site. I recently embarked on a project to use web site optimizer to improve conversions for our non-profit. As people who have been followin my Twitter stream know, I recently

So let's be clear - all media companies are struggling as both the basic models they operate under (online and offline) are challenged, and as the economy means they no longer have the cushion of good times. Let's they took a step to protect and grow their revenues and screwed up. What Ars Technica took a stand - but explained it to its audience and explained Let's look at two responses to the problem. The The LA Times ran an ad that wrapped the front page for the film Alice In Wonderland; that was controversial, but what made it deeply controversial is that the ad was designed

for Companies The times they are a-changin. Employees are concerned about their jobs, companies are preparing for negative growth. improves three critical components of companies success: innovation, productivity and responsiveness. In that spirit, we want to discuss a fantastic academic paper that studies the effects of IT, multitasking and social networks The Connectbeam Social Computing Blog A resource and viewpoint from Connectbeam on how social computing is changing the way we work. We cover the broader market and what we are doing at Connectbeam.