The reason this quote came to mind was the result of a recent blog post Oracle's View On Enterprise 2.0 So what do Einstein, Snowflakes and WOA have to do with Enterprise 2.0? Enterprise 2.0 is the use of emergent social software platforms within companies, or between Einstein once said, "It can scarcely be denied that the supreme goal of all theory is to make the irreducible basic elements as simple and as few as possible without having to surrender the adequate representation of a single datum of experience." where Billy Cripe from Oracle and Susan Scrupskie

We did an internal exercise recently that produced a list of the advanced features we think are crucial for a successful enterprise social media platform. The idea is that functionality for user participation across every owned venue should draw upon a central system, enabling a multifaceted approach to CRM, data analysis, reporting—and ultimately leveraging distributed corporate efforts to generate enterprise business intelligence. I’ll share the results of that exercise here, with the caveat that this is undoubtedly a partial list only. Your comments and suggestions are welcome, of course! I helped think through this some of this stuff, but the bulk of the credit (including for the writing) goes to my ZAAZ colleague Ariel van Spronsen.

The article below is interesting in that it does call out a dark truth - enterprise adoption of feed syndication tools has been lacking. However, There are a host of reasons why Enterprise RSS has not taken off yet (vs. The first concept to understand is that the key focus point for Enterprise RSS is not the reader - it's the feed syndication platform (the server back-end) that provides centralized administration, feed management However, the article disappoints because it gives too much credit to feed readers as the reason. I

When conversations on Enterprise 2.0 Billy Cripe is the director of product management, Enterprise 2.0 Vince Casarez is vice president of product mangement, Enterprise 2.0 Enterprise 2.0 is the use of emergent social software turn to vendors, most of the time you will hear a list of small vendors (e.g., Atlassian, Connectbeam, Jive, Socialtext, Telligent, etc) as well as traditional collaboration and content platform players (e.g.,

For the most part I agree but we're still in the phase were vendors are hyping the benefits and not being transparent regarding some of the "non-fun" aspects of making these systems acceptable for large enterprise environments. I don't address the conflict these tools will have with enterprise IM/UC systems but that's another decision organizations will have to address - and will UC vendors respond in a "good enough" fashion to keep these tools from gaining any type of long-term traction. Some good points in this post from Adina Levin (Socialtext). I

Using the company’s mobile phone to watch YouTube videos? jobsearching on company time, and so on.  TWO: BROWN BAG EDUCATION LUNCH - PR social MEDIA TRAINING for WHOLE COMPANY Distribute to the organisation and say “we, the company, decided this was our concerns and approach to appropriate and inappropriate behaviour”. For Public Relations who are concerned about Crisis Communication in Social Networks and are responsible for Social Media Training across the organisation. Facebook banned in the workplace?

Integration is Enterprise 2.0. This week my friend and colleague Dion Hinchcliffe posted an article on ZD Net describing 14 Reasons Why Enterprise 2.0 In it he paints a picture of valiant workers surreptitiously cyber-skulking on dank distributed web sites, efficiently working and making money for their companies – all the while keeping an eye out for dagger-wielding IT staff looking to keep their security models and networks digitally pure. Projects Fail . He’s right, this absolutely happens.

This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on. I’ve done a few press (radio, print) interviews this week re: Telstra so I thought I should have another look at how Enterprise, Government, Corporates, Not for Profits  are handling the fact that their staff are members of social networks too.  Managing staff who participate in social networks. I

Flying Solo - tagline: Loving your own company. BizSugar - a social news site for small businesses and mid-sized companies. GOBIGnetwork - community of startup companies ( Tagline: Find Angel Investors - the world’s biggest community of startup companies ) million companies. A “top list” of social networks and online communities for business and corporate. Not blogs - they must have community features of many-to-many discussions, leaders, UGC etc. 

You might like part two where I showed a list of Enterprise 2.0 tools and “built a company” from them. FredCavazza.net  for social enterprise layout Yammer.com  - Twitter wannabe for Enterprise Was on a panel today, at Cebit 2009 at Darling Harbor, Sydney.  You In 15 minutes.