But Dell tell a different story. How is Dell doing it? Dell sells refurbished computers through @ DellOutlet and has about 600,000 followers. And whilst $3 million revenue is a relatively small proportion of Dell’s overall sales, this does mean that they have taken an average or $5 for every follower they have on Twitter. Image by Alex via Flickr There’s been a lot of talk about Twitter so far this year - starting with the incredible growth in number of Twitter users to more recent discussions about a Harvard Business Review report that 10%

Brands and companies are no different with the challenges of listening first, speak second. The message was consumers are now using multiple communication tools to reach your company, but some web 2.0 tools did not appear on company’s radar. In 2009, many companies Listening is a personal challenge for most of us in our daily relationships. It is primary tenant of our communication, but too often not practiced or practiced poorly.

ve been struck by the number of passionate mavericks I’ve met who ‘just knew’ their company should be starting a dialogue with customers (or employees) and could see the benefits a mile away even if they couldn’t quantify them. Euan Semple started the BBC intranet on a box under his desk and the seasoned community practitioner Dawn Lacallade (previously Lead Stormchaser at Dell and now at solarwinds ) tirelessly waded through the politics at Dell to extol the benefits of the early Dell communities. I’m at the Communities 2.0 conference in San Francisco this

Blog Report Card Is your company ready to blog? @Knowledge Laskys Blog: Indium Corporation Wharton MBA Admissions Blog: Wharton University of PA QuickBooks Online Blog: Intuit SkyBox(tm) Maytag(tm) Blog: Maytag Corporation Monsters Blog: Monster Worldwide Inc. Fabulous At 50 Blog: American Cancer Society

Dell’s $3m in revenue from one Twitter account is just one example. Stone] said the company will introduce commercial accounts for businesses by year end that will “make them better Twitterers.” Tags: Matt Rhodes Social Media Social networks Biz Stone Brand Business Company Dell freshminds FreshNetworks Marketing and Advertising social media Social network Social network service social networks Twitte Image by Pink Sherbet Photography via Flickr Reports today suggest that Twitter is planning to roll-out a range of new premium features that

Richard Binhammer, senior manager, Dell An industry is “the people or companies engaged in a particular kind of commercial enterprise” ( Google it ). Technorati Tags: ADMA , Australia , Dell , Facebook , Harold Mitchell , Helen Willoughby , IAB , influence , Julian Persaud , laurel papworth , Mitchell Communicatons Group , mobile , OMA , Paul Borrud , Paul Fisher , PRIA , Richard Binhammer , Rob Edwards , Rohit Dadwal , social media , Tracy Jones Tags: Marketing Magazine name Industry Head of Social Media for Australia. What is an

If you read a customer’s post about they just purchased a new gadget from your company, they are showing excitement, pride, accomplishment. When you come across a customer having trouble with your company, your product; they need attention and help. You might not be the person that can resolve the customer’s issue, but at minimum you can let the customer know you read their post and will make a connection back at the company to offer assistance. “Join the Conversation”, we have all heard these words. Makes sense, right?

Web Strategy by Jeremiah » Feedback Websites appear: The extranet is no longer owned by the company A fantastic startup offers Digg-like presentation and voting for your community. See more >> Webtime stories Are you Listening? | Rob the Geek Americans Expect Companies to Have a Presence in Social Media Michael Dell Friends his customers See more >> Feedback2.0 en fr About References Contact Blog Home Site Home Register to receive our newsletter : Exalead Jobmeeters Ziki Current operations SNCF Symantec Liligo Cofidis Exalead See more >> Agenda feedback2.0 : Web and Breakfast See more >> They talk about us Headshift :: Behind "Enterprise 2.0"

Web Strategy by Jeremiah » Feedback Websites appear: The extranet is no longer owned by the company A fantastic startup offers Digg-like presentation and voting for your community. See more >> Webtime stories Are you Listening? | Rob the Geek Americans Expect Companies to Have a Presence in Social Media Michael Dell Friends his customers See more >> Feedback2.0 en fr About References Contact Blog Home Site Home Register to receive our newsletter : Exalead Jobmeeters Ziki Current operations SNCF Symantec Liligo Cofidis Exalead See more >> Agenda feedback2.0 : Web and Breakfast See more >> They talk about us Headshift :: Behind "Enterprise 2.0"

Kinda cool that companies are now posting internal policies publicly . Not surprising - it goes a long way to protect the company from fallout if/when staff do ignore the social media guidelines in place.  Media companies: For Journalists entering into public debate  [link] Managing staff who participate in social networks. This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on.