It'll take ten seconds, promise. THE HEADLINES ... THE LOWDOWN ... APPLE JUICE ... NEWSBYTES ... UNDER THE GAVEL ... THE HEADLINES ... After Twitter’s damp squib (Squitter?) The quality of the cross-examination varied wildly (“What’s your favourite bourbon?”) - but the exchanges did throw up a few golden nuggets, including an insight into the thinking behind new Twitter service @anywhere; a definitive answer to the question “will Twitter be sold or merged in the next 2 years?” (“No”); and a brief but tantalising insight into the interior landscape of a thirty-something

Reflections on community at SxSW We heard a lot about the use of crowdsourcing, the latest Twitter apps, and why content strategy is so important. But beyond all of the hype and noise, the most dominant theme I keep coming back to is that community is and always will be King. Even if you have the most awesome web site, campaign, or cause out there, you need a thoughtful Andrew , Bill , and I just got back from the South by Southwest Interactive Festival , where we spent nearly a week drinking from the proverbial technology innovation firehose. We attended numerous panels,

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. Many progressive companies are opening up new communication channels and using tools such as Twitter for engagement with their customer base. Laurel Papworth is Australia’s leading social media strategist and has been working with online communities, virtual worlds and As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered, best suited to Customer Service engaging on support and FAQ issues.