This post is part of an ongoing series about developing an online community strategy . I mentioned in my previous post , the recommended first step in developing (or refining) your organization's online community strategy is to answer the question: What are you, as an organization, trying to accomplish? Answering the question of Organization intention is 1/2 of the equation for a successful community strategy. As a reminder, all posts will be tagged #ocb2b Define Business Goals and Objectives As

Most organizations do not have a comprehensive community strategy in place. In most cases, community strategy is actually a set of tactics that individual departments are engaging in based on product or market segments. The primary issue is one of valuing the activities, content and relationships of the community in the context of the host organization. While this grass roots approach is where many organizations have to start, it is not a sustainable approach. Said another way, most organizations have no idea how to evaluate the cost of online community and social

A while back I posted on Chuck Hollis’s journey in introducing Communities of Practice to EMC. Even though his social media journey has started out with Communities, this report covers a whole social media strategy, the strategy and approach can be used as a basis to cover any social media implementation. Sure, it’s based on Communities, but the methodology and process is about dealing with people and organisational behaviour. My previous post was a digest of what I think are the best parts of Chuck’s blog where he is documenting his experience, called A Journey in Social Media .

The topic of online community strategy is one of the things that occupies a large chunk of my mental cycles. How to Develop a Community Strategy Holistic Community Strategy I'm very passionate about the opportunities that online communities and social I've written about a pretty basic process and framework a few times over the years, and I think the baseline concepts have held up well. You can read a couple of relatively recent posts here (I'd love to hear your thoughts):

Today, for instance, the Web is littered with corporate community projects that have little or no traffic or interest. Concern mounts that this dead community litter is the sign of something scary for the health of the social engagement space. In the corporate environment, dead communities come in no small part from the lack of investment in anything past the launch. With each new hype, new projects form often without appropriate staffing and resources, only to die down or off a short time later. I’m not worried.

This post is part of an ongoing series about developing an online community strategy . As a reminder, all posts will be tagged #ocb2b In my last post, " The Strategy Team & Goal Definition " I discussed the importance of identifying internal stakeholders for a community, getting the stakeholders engaged, and the process of defining initial goals for the online community strategy. In this post, I will discuss the crucial role of member research in creating In the most basic form, a community strategy is a balance of an organization's goals and member (a.k.a

And it all starts with a rather provocative statement: " Culture Eats Strategy for Lunch ". Funny, I’m just going to be linking to a YouTube video that talks about culture and strategy on the same sentence. Yet it’s social computing the glue that would make it stick together and make sense of it all, especially if you want to have a much more open, transparent and collaborative culture within your company that aligns, at the same time, quite nicely with your If you ask some people out there what social computing and social software are all about for them, they would probably tell you that it’s all about the tools, about this new set of social technologies, about all that fancy stuff that you can do on the Internet nowadays in a much simpler and more effective manner, without being too technical for that matter.

It’s a great interview, but in particular two things stand out to the community guy in me. Social engagement/community building work is absolutely an art form. Community management is a tough gig because it’s primary function is to create art in the form of experiences, products, or relationships that satisfy an emotional need. My colleague, Jackie Huba interviewed Seth Godin about his latest book, “ Linchpin “. Q: You talk about linchpins being artists.

emergent by design Home About 40 Great Resources for Developing a Community Management Strategy 2009 November 13 tags: community , community management , Media , Social Media , strategy by Venessa Miemis A practical guide for Community Management strategies, best practices, and resources. Tools for Community Managers: Networks & Social Media Guidelines The Community Roundtable Database of 107 Social Media Policies

Online Community Building Strategy: Good Advice From Nancy White Building an online community is in my opinion the best investment you can make toward guaranteeing yourself greater influence, authority and opportunity for business. But how easy is it to build a thriving online community? Photo credit: Robin Good As a matter of fact , the questions that zip through my mind everytime I think of how I can improve my own skills at community building, are so many that I always end up with more unanswered doubts than solutions. How do you nurture engagement