This afternoon I’m spending a half hour on a Skype video conversation to share a bit of how I use social media. figured it would be good to exercise my memory a bit and unearth some of the key stories that led me to to my social media use today, and perhaps surface some of my patterns. The history approach also shows that while the term “social media” was not in play when I jumped in, the social use of online media has been growing I These roots are significant because our patterns of use, our ways of embracing or rejecting technology

Managing staff who participate in social networks. This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on. I’ve done a few press (radio, print) interviews this week re: Telstra so I thought I should have another look at how Enterprise, Government, Corporates, Not for Profits  are handling the fact that their staff are members of social networks too.  I once had to step in to calm down a forum that was off the charts with negativity

Links to examples of (mostly corporate) organizational social media policies ...Tags: Tags: online_community policies social_medi

Recently I wrote a post that received a lot of attention - more than I would have expected: How I use social media . At At the end of the post, I promised to write about WHAT social media I currently use. started making a list of all the social media I use.  So here it is. I

As part of CPSquare’s “ Connected Futures ” workshop exploring the use of web technologies in the service of communities of practice, we (John Smith and I!) asked Howard Rheingold to share a little bit about the Social Media Classroom (SMC) he developed as part of a MacArthur Foundation Award (A HASTAC award specifically). We were interested to hear about the development Every platform has its lineage, the experiences of the designers that inform design choices during development. What needs is it trying to meet?

With the publication this month of the Internet Advertising Bureau’s ‘ Social Media Ad Metrics Definitions’ , it seemed a good moment for me to write about the thorny subject, and have a look at some of the controversy around the measurement of ROI in social media. The ROI within social media has long been a bone of contention, and seems likely to become ever more so, with the equally lightning spread of both social media use and savage budget cuts. I’ll ll return to the IAB’s publication later, but in the meantime, let’s take a look at the background

I’ve been co-designing and c0-facilitating a number of workshops for the CGIAR and FAO over the past few years about knowledge sharing, and more recently, this phenomenon people call “social media.” Social Media Strategy Planning & Measurement - What’s Working? With social media,  however, strategy is 8221; Part of this work has been to  comb through resources and create some launch pads that are relevant to NGOs and non profits. I

On Friday we posted about an experiment running on one of our online communities , comparing paid and organic search strategies . This is just one of the ways that our clients measure the ROI of their online community - by increased traffic from organic search or significant savings on their paid search bills. Measuring ROI is an important topic in social media, all the communities that we build at FreshNetworks have very clear ROI cases. Image via Wikipedia We spend time during the planning and strategy phases working on the objectives of the online

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? In this episode of Social Media Business podcast, the concept of freemium is introduced – what it is, how Flickr, LinkedIn, SecondLife are making millions of dollars from giving stuff away for free. And what is free stuff anyway – marketing? advertising?

They thought she had it cracked - until after a couple of weeks of this, she turned to my mother and asked: “But what am I listening for Mummy?” We’re all agreed that you should be listening to what’s being said within your community and about your brand, on whatever platform it appears. Thanks to Clay McDaniel in 13 Essential Social-Media 'Listening Tools': MarketingProfs Articles , and Jake Hird for his post on econsultancy.com Free Apps · Addict-o-matic – Allows you to create a custom-made page to display search results · BackType - a comments search and tracking