Facebook Developers Documentation Community Forums Events Open Source Resources Get Started Case Studies Facebook Connect fbFund Partnerships Bug Tracker Tools News Facebook Open Platform Open Source Projects Open Source Home Thrift Scribe memcached Cassandra phpsh Facebook Animation Facebook Firefox Toolbar Facebook Exporter for iPhoto flvtool++ PHPEmbed Public Patches Library Facebook Mirror Facebook Open Platform is a snapshot of the infrastructure that runs Facebook

Callan Green has just published a great post on Mashable about brands who are really getting it right in Facebook Fan Pages. To make the most of Facebook Fan pages (or Bebo, any other social network), you need to actively engage with your fans. From eModeration’s recent white paper Using Community and Interactive Advertising to Engage Tweens and Teens : Carol Phillips, in her blog ‘Millennial marketing’ explains why ‘ brands make poor friends’ Sure, she says, “anyone can build a fan page in under 10 minutes, and some big brands may even attract fans without any real effort.

Facebook group for online community managers. ...Tags: Tags: online_facilitation online_community community_manager

Back in June 2007 I wrote a popular tutorial on writing Facebook platform applications with Ruby On Rails . Time has moved on since and Facebook has launched Facebook Connect which allows you to integrate Facebook into your own sites allowing authentication, registration, friend connecting, and Facebook feed posting in the context of your application. Mashable has a great post on 10 great implementations of Facebook Connect including Joost At Made By Many we are fans of the possibilites of Facebook Connect for lowering barriers of registration, extracting social graph and injecting your social media functions into the daily online life of users.

Well, the number of Australians on Facebook has shot through the roof. If you hunt through this blog, you’ll notice that I’ve been tracking Facebook users in Australia since May 2007 (around 200,000 members I think) to today and 1/3 of Australian population. Here’s the description of a Monthly Active Use r according to Facebook, as well as the August figures for Australians on Facebook. After sitting on 6 million for a while, we have 7,900,000 monthly active users, 6,900,000 over 18 years old. That’s quite a jump.

Research released by the Internet Advertising Bureau (IAB) in the UK suggests that people are growing increasingly tired of requests to join brand pages or install brand applications in Facebook and other social networks . Rather than a brand trying to engage people separately in Facebook, MySpace, Flickr, YouTube, Twitter and every other social network and forum site, it is better to use these as gateways to somewhere else. The research found that almost two in every three of the 2,000 respondents to the survey were fed up with the constant requests to join groups and try new applications.

The biggest group on Facebook are not university or college students, or even people in their 20s in their first job. According to analysis by iStrategyLabs , the biggest group of users on Facebook are 35-54 year olds. Their study of figures for the US that are publicly available to advertisers shows that over 28% of Facebook users are in this age-range, with a further 12% of users aged 55 or over. Image via Wikipedia In fact the 55+ age-group is the one that has seen the largest growth in the six month to July 2009 – an impressive 514% increase in users.

It just takes time for the older generation to find out where the photos are being uploaded, lives being discussed, and they want in. Women over 55 take Facebook by storm The number of US women over age 55 using Facebook grew by 175.3% since September 2008, making mature females one of the fastest growing demographic groups on the social network, according to usage statistics released Wherever the grandkids are, the grandparents follow. This is not a-typical.

While the concept of the FCC sounds admirable, and would seem to be a sign that Facebook is addressing user concerns over inappropriate content in a very democratic way, it may not end up being as effective as it sounds like it could be. And, in fact, Facebook may have set up the FCC for a totally different reason: To data-mine the opinions of the moderators themselves, as a way of tapping the moral sensitivities of its user base. Is that good news or bad? Given recent draconian moves by Facebook to redefine what user data it can share with the Internet, I'd tend to think it's

Vitamin Water’s latest flavour, launching in March this year, was developed and named by the brand’s Facebook fans. The black cherry and lime flavoured drink will be called ‘Connect’ and one Facebook fan, Sarah from Illinois, won $5,000 for her role in developing this new product. The competition was interesting and unique in that it used Facebook fans to develop all aspects of the product: Choosing the flavour – over the summer Facebook fans were able to monitor and add to buzz about different flavours. The more chatter about a