The following is Part 1 of a series on today's announcement by Cisco . What is driving Cisco into the collaboration market? There are many reasons driving Cisco in this direction (revenue opportunities, growth needs, and customer demand). Cisco believes that the collaboration market is in transition – that there are structural changes This should come as no surprise to market followers or competitors – Cisco is a company that strongly believes that its ability to grow and innovate is dependent on how well it: · Understands the emergence and evolution

Over the past several weeks, two Cisco events generated a great deal of media coverage (refer to “In The News” below). For those that have not been paying close attention, for some time now Cisco has actively been playing a grand chess game. While the media stories below fail to provide detailed product guidance as to where Cisco is going, the information does provide interesting insight as to how Cisco’s leadership team thinks about collaboration, cloud computing, The company has already made several moves in terms of acquisitions (WebEx, PostPath, Jabber) and strategy (describing a general direction regarding collaboration and SaaS/Cloud computing via WebEx Connect).

Cisco on Cisco Implementing Cisco Collaboration Framework IntroductionExecutive Cisco on Cisco Implementing Cisco Collaboration Framework IntroductionExecutive Creating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. Implementing the Cisco Framework IntroductionExecutive

The following is Part 4 of a series on today's announcement by Cisco . Is Cisco’s Vision Holistic Enough? While Cisco does a very good job of navigating market transitions and managing its efforts to move into market adjacencies, that does not mean that it has “perfect knowledge”. Cisco may think it knows the borders of a market in which the borders are in The collaboration market is not well defined. Some strategists include content management, search, portal, and Enterprise 2.0

For some time I've pointed out the need for the Cisco groups responsible for enterprise collaboration (including unified communications, mobile, WebEx, etc.) Eos was not mentioned at the Cisco Collaboration Summit and suddenly it is at the center of a social media social networking storyline that has consumer and enterprise implications. Cisco (NASDAQ: CSCO) today released the results of a third-party global study to be better aligned with the more consumer-centric, social media-focused EOS group(s). Case in point - below - study released from one side of the house that

They quickly surfaced and prosecuted previously unrecognized sales and marketing opportunities. Big 4 Audit Firm identified new strategic opportunities for expanded or new roles in the changing financial services, risk management, and audit reporting industry. Pharmaceutical Industry Analyst identified key influencers in pharmaceutical industry in Europe and defined the innovation value network behind the successful launch of Viagra®. Corporate Metrics and Asset Management Fast-growth Technology Company used a value network audit to optimize tangible and intangible assets

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In the recent past, you would remember I have been putting together a number of different blog posts on various video interviews that John Chambers , CEO of Cisco Systems , has been doing at several events where he has been sharing some further insights on the future of collaboration, knowledge sharing and, specially, Enterprise 2.0 So I thought I would go ahead and share with you folks another interesting video interview I bumped into from another executive at Cisco Systems. or Social Computing within the corporate world and beyond. Check out the YouTube video " Alan Cohen,

I’m often asked which companies have one of the two emerging roles, (companies love to benchmark against their peers) so I’ve decided to start a list, not only to back my research, but also for those wanting to show to their companies “hey this is starting to happen for real”. The first role is the Social Computing Strategist, the second is the Community Manager , although the titles vary, and sometimes it’s a part-time function, there’s clearly a trend as corporations staff. 3) Provide reference: You must provide your title, and a link to

Consideration of new roles (e.g., There might not be a "killer app" that illustrates the role feed syndication platforms play in the solution. Generational shifts: GenY and aging workforce trends create opportunities for HR groups to take on a much more strategic role. There are a lot of "v" words here: the volume of information is growing exponentially, the velocity of business is increasing, Rather than list off a "top ten" list of predictions for 2009, I thought I would briefly layout some topics and areas that business and IT decision-makers should pay attention to when formulating Enterprise 2.0