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Another company can do exactly as I do and have a terrible conversion rate if their product doesn’t perfectly fit the friends in their group. On 18 April 2008 Beths Blog: How Nonprofits Can Use Social Media said: NTC08: Social Media ROI Case Study Slam… | View | Upload your own I’m beginning to post the slides and detailed notes from the session at NTC08 here on my blog and on my Social Media Metrics Wikispace. acidlabs Conversation. Collaboration.