Inside out A view from deep inside the intestines of a global company Blog About My articles New BT social media case study (12/09/08) BT Web 2.0 adoption case study (I wrote the below article as a case study of BT’s experiences to date with the adoption of social media tools - it was published in the November 07 edition of Employee Engagement Today magazine) Taking the ‘social’ out of social media   The power of social software is undeniable in the free, anarchic

Inside out A view from deep inside the intestines of a global company Blog About My articles New BT social media case study (12/09/08) BT Web 2.0 adoption case study (I wrote the below article as a case study of BT’s experiences to date with the adoption of social media tools - it was published in the November 07 edition of Employee Engagement Today magazine) Taking the ‘social’ out of social media   The power of social software is undeniable in the free, anarchic

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That said, what better way for a community professional to increase their success than to improve their communication? In 2003, I was working on the community team at The LEGO Company, the maker of those fantastic and wonderfully ubiquitous plastic interlocking bricks. During this period I had a unique challenge of trying to convince my colleagues, smart folks who were solely focused on kid oriented programs and projects that there was value in working with the Adult Fans of LEGO (AFOL).

Over a one-year period, the team saw a 81% success rate (Dec 07 to Mar 09) on their social media outreach initiatives. Blackberry I just came across this case study about Blackberry from eConsultancy , about how to make listening and responding more efficient. Johnson for Hurry up the customer has a complaint , eConsultancy , Marketing Mystic and Paul Chaney in Social media Listening is the new marketing for these case studies. It’s really helpful to look at what some good examples of what companies are doing with their listening skills: deflecting customer anger, researching new products, or correcting mis-information.

As is always the case during a time of innovation, brands are experimenting with lots of different ways of using Twitter. Some successfully and some less so. Not only is the  presentation a clear and comprehensive introduction to Twitter, it also includes case studies of how things can go wrong and right for brands using Twitter (with the cases of Comcast and JetBlue). Again this week, Twitter has been high on the media agenda. Time will tell which are the most appropriate and which have the highest return on investment, but it is worth all brands learning

agree strongly that to make engagement a success and not open your company up to unwanted activity then you have to have clear objectives but make sure that your measurement is not as focussed as your objectives because you will miss out on value that you never intended. ...Tags: Tags: Measurement Richard Dalke Social Media Business Buzz monitoring Case study Company London marketing Rate of return social media Target audienc Image by VancityAllie via Flickr Last week I attended an event on social media measurement and ROI as part of Social Media Week

There are some really informed examples of social media by financial services brands and below are three great case studies of online communities in the industry from around the world. As with the HSBC example, this online community shows how using peer advice and support can be successful for organisations in the financial services industry. online communities customer For this week’s instalment in our series of online community examples we turn to the financial services industry. Online communities in the financial services industry

These are stored along with forum discussions and teachers case studies in the MirandaNet Braided E-journal (Preston & Cuthell, 2000-2006). 66), and in a UNESCO report as a successful CoP that effects change in teaching and learning worldwide, using digital access to provide a platform for the disenfranchised: They continue in the information exchange stage when members begin to publish their case studies and It’s taken a long time but since 1992 MirandaNet members have been learning how to communicate on line. Now an e-mature community our discussions

Support home Products Use Cases Buy Customers Company News Blog Contact Us Best Practice and the Wiki Big Brain - An MBA Class Case Study Blog563 : February 11, 2008 ; Posted by Jordan Frank Some of my past entries ( Best Practice and the Wikipedia Big Brain , Yin and Yang of E2.0 , and Pros and Cons of Emergence ) have discussed the importance of some structure in the collaboration process, even when using software like wikis and blogs which can permit N degrees of emergent structure.