Inside out A view from deep inside the intestines of a global company Blog About My articles New BT social media case study (12/09/08) BT Web 2.0 adoption case study (I wrote the below article as a case study of BT’s experiences to date with the adoption of social media tools - it was published in the November 07 edition of Employee Engagement Today magazine) Taking the ‘social’ out of social media   The power of social software is undeniable in the free, anarchic

Here, we look at two case studies from BT and Unilever which demonstrate that, when implemented correctly, technology can connect communities of practice. Develop a “community toolbox” • Have a suite of “approved” tools for communities, but keep them simple • Clearly position the tools – say “what they do.” Remember that members of your communities Help Contact Us About Join Now Login Home -Melcrum Quicklinks- Melcrum Store Internal Comms Hub Internal Comms Jobs The Communicators Network Melcrum Blog High performance internal communication Advanced search MEMBER SERVICES Membership options Start your free trial Sign up to free newsletters Discussion forums

Inside out A view from deep inside the intestines of a global company Blog About My articles New BT social media case study (12/09/08) BT Web 2.0 adoption case study (I wrote the below article as a case study of BT’s experiences to date with the adoption of social media tools - it was published in the November 07 edition of Employee Engagement Today magazine) Taking the ‘social’ out of social media   The power of social software is undeniable in the free, anarchic