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Thursday, January 21, 2010
LEGO is a brand that many people are very passionate about, a brand people love and we’ve written before about how they use segmentation to engage their consumer base from children to enthusiasts in an innovative way. Now they have continued their innovative approaches to engagement and embraced social media. They have launched LEGO CLICK , an Image by Kaptain Kobold via Flickr
In a big way.
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Sunday, February 10, 2008
Inside out A view from deep inside the intestines of a global company Blog About My articles New BT social media case study (12/09/08) BT Web 2.0 adoption case study (I wrote the below article as a case study of BT’s experiences to date with the adoption of social media tools - it was published in the November 07 edition of Employee Engagement Today magazine) Taking the ‘social’ out of social media The power of social software is undeniable in the free, anarchic
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Friday, February 20, 2009
Inside out A view from deep inside the intestines of a global company Blog About My articles New BT social media case study (12/09/08) BT Web 2.0 adoption case study (I wrote the below article as a case study of BT’s experiences to date with the adoption of social media tools - it was published in the November 07 edition of Employee Engagement Today magazine) Taking the ‘social’ out of social media The power of social software is undeniable in the free, anarchic
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Wednesday, January 28, 2009
That’s a quote taken from one of his recent blog posts titled: " The Impact of Corporate Culture on Social Media (IBM’s Case Study) ", where he introduces one of his latest slide decks that he has used to present at the Social Networking Conference in Miami that took place last week. So I thought I would share it over here with you folks so that you can have a look on how Social Software has changed the way IBM employees reach out and connect not only with one another, but also with customers and business partners to collaborate, share their knowledge and innovate
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Monday, January 11, 2010
Read more of our Social Media Case Studies
...Tags: Tags: Customer engagement Innovation Matt Rhodes Social Media Social media case studies Social networks Brand co-creation Crowdsourcing Design Energy Brands facebook Facebook Connect FreshNetworks online communities Product design vitamin wate Vitamin Water’s latest flavour, launching in March this year, was developed and named by the brand’s Facebook fans. The black cherry and lime flavoured drink will be called ‘Connect’ and one Facebook fan, Sarah from Illinois, won $5,000
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Monday, January 11, 2010
Tags: Customer engagement Innovation Matt Rhodes Social Media Social networks Brand co-creation Crowdsourcing Design Energy Brands facebook Facebook Connect FreshNetworks online communities Product design vitamin wate Vitamin Water’s latest flavour, launching in March this year, was developed and named by the brand’s Facebook fans. The black cherry and lime flavoured drink will be called ‘Connect’ and one Facebook fan, Sarah from Illinois, won $5,000 for her role in developing this new product.
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Wednesday, June 3, 2009
If you look at the more positive side, it's also about innovation - the closer you are to your customers via these social media tools, you can listen to what are their needs, what are their pain-points, and act on that feedback." Starbucks is following the same model “share, vote, discuss and see” and inspire their community with the following message at My Starbucks Idea : "You know better than anyone else what you want from Starbucks. Blackberry I just came across this case study about Blackberry from eConsultancy , about how to make listening and responding more efficient.
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Sunday, March 15, 2009
As is always the case during a time of innovation, brands are experimenting with lots of different ways of using Twitter. Not only is the presentation a clear and comprehensive introduction to Twitter, it also includes case studies of how things can go wrong and right for brands using Twitter (with the cases of Comcast and JetBlue).
And any brand looking to innovate with Twitter should consider each of these eight areas in Again this week, Twitter has been high on the media agenda. Some successfully and some less so.
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Friday, September 11, 2009
Special Journal issue: International Journal of Cultural Studies Table of Contents for SPECIAL ISSUE: CO-CREATIVE LABOUR: 1 September 2009; Vol. Practices of user-created content and user-led innovation are now significant sources of both economic and cultural value. 12, No. 5.
John Banks and
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Tuesday, March 17, 2009
But like any industry at the moment, now is a great time to innovate in the way financial services companies communicate with and engage their customers. There are some really informed examples of social media by financial services brands and below are three great case studies of online communities in the industry from around the world.
Royal Bank of Canada Next Great Innovator
For this week’s instalment in our series of online community examples we turn to the financial services industry.
Online communities in the financial services industry
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