The black cherry and lime flavoured drink will be called ‘Connect’ and one Facebook fan, Sarah from Illinois, won $5,000 for her role in developing this new product. Read more of our Social Media Case Studies ...Tags: Tags: Customer engagement Innovation Matt Rhodes Social Media Social media case studies Social networks Brand co-creation Crowdsourcing Design Energy Vitamin Water’s latest flavour, launching in March this year, was developed and named by the brand’s Facebook fans. The competition was interesting and unique

The black cherry and lime flavoured drink will be called ‘Connect’ and one Facebook fan, Sarah from Illinois, won $5,000 for her role in developing this new product. Vitamin Water’s latest flavour, launching in March this year, was developed and named by the brand’s Facebook fans. The competition was interesting and unique in that it used Facebook fans to develop all aspects of the product:

The groundswell is a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations." Li was a speaker at the recent Supernova conference, an annual technology event in San Francisco organized by Wharton legal studies and business ethics professor Kevin Werbach in collaboration with Wharton. Li and Forrester colleague Josh Bernoff have co-authored a book on the subject, Groundswell: Winning in a World Transformed by Social Technologies . Read More About... social network ,

Ellison Department of Telecommunication, Information Studies, and Media Michigan State University Go to a section in the article: Abstract Introduction Social Network Sites: A Definition A History of Social Network Sites Previous Scholarship Overview of this Special Theme Section Future Research Acknowledgments Notes References About the Authors Abstract Social network sites (SNSs) are increasingly attracting the attention of academic and industry

If the right people are brought together in constructive ways and with the appropriate information they can not only create authentic visions and strategies for addressing their joint problems but also, in many cases, overcome their limited perspectives of what is possible. In a time of widespread frustration with politics-as-usual, in which confrontation, hierarchy, and exclusion characterize our primary means of problem-solving, the principles of collaboration are seen by many organizations, communities, and civic leaders as a more effective means of working for change than forming

In case you missed them, find below our top five posts in January. Social Media Case study: Vitamin Water’s newest flavour created by Facebook fans The black cherry and lime flavoured drink will be called ‘Connect’ and one Facebook fan, Sarah from Illinois, won $5,000 for her role in developing this new product. Image by Nomad Photography via Flickr We’ve had a new look to the blog at FreshNetworks this month, but our aim is still the same.