1001 Articles match "Business","Strategy"

The Latest from the Communities and Networks Connection Community

Sunday, March 21, 2010
So this is the question that has been haunting me: what role can or does strategy have in an Agile world? As Stuart alludes, we’ve been able to translate the Agile philosophy to things like interaction design (for example, see Isaac’s post ‘ The future of wireframes ‘), however strategy seems an altogether more challenging proposition. By some definitions, strategy is pretty much only thinking and planning , so on face-value ‘Agile strategy’ seems like an incongruous pairing. “You can talk and think about stuff for ages and ages before doing something or other.
 
Friday, March 19, 2010
It seems Microsoft is listening intently to Google’s Chinese whispers: chief research and strategy honcho Craig Mundie this week added his voice to that of boss Bill Gates, who recently appeared to back Team China by criticising Google’s behaviour in the PRC. The US Federal Trade Commission declared that consumer privacy was most definitely their business this week, with commissioner Pamela Jones Harbour decrying Google’s “irresponsible conduct” during the Buzz debacle as an example of corporate carelessness with personal privacy. “Unlike Welcome to eModeration's round-up of all that is intriguing, alarming or odd in the world of social media, compiled by Kate Williams.
 
Friday, March 19, 2010
When you are getting started in social media it is important to think carefully about what you as a business are looking to achieve and drive your activities from this, from a business-led social media strategy . Social media is a social activity and it is havign a good and thought-through strategy, and the people to launch and build your engagement online that will make a real difference. Image by Scoobymoo via Flickr A
 

The Best from the Communities and Networks Connection Community

This post is part of an ongoing series about developing an online community strategy . Define Business Goals and Objectives As I mentioned in my previous post , the recommended first step in developing (or refining) your organization's online community strategy is to answer the question: What are you, as an organization, trying to accomplish? As a reminder, all posts will be tagged #ocb2b As
You’re taking complex, deep seated business practices and personal emotions and bending them into something new and amazing. Tags: Building Community Business Strateg My colleague, Jackie Huba interviewed Seth Godin about his latest book, “ Linchpin “. It’s a great interview, but in particular two things stand out to the community guy in me.
This week we have been looking at social media for small businesses . It is as important for small businesses as it is for large brands to build a social media strategy . And social media strategy should be based on what your brand is looking to achieve. This need not be an expensive and elaborate Image by uncle_fungus via Flickr Ways in which they can use the social media tools that exist to build their brand, engage their customers and learn about their brand, market and competitors.
and Beyond | Main | Maybe Business and I.T. Just Need to Collaborate Better » Tuesday 30 Oct How To Develop a Business-Aligned Social Media & Social Networking Strategy Tuesday, October 30, 2007 at 12:49PM By Dennis D. It is assumed that (a) the strategy development process described here is applied My newest post is “A ‘Web 2.0 Is Dead’
Most organizations do not have a comprehensive community strategy in place. In most cases, community strategy is actually a set of tactics that individual departments are engaging in based on product or market segments. I've started to refer to a more comprehensive approach to community development as "Holistic Community Strategy". While this grass roots approach is where many organizations have to start, it is not a sustainable approach. The primary issue is one of valuing the activities, content and relationships of the community in the context of the host organization.
We’ve gotten through the “so that’s what the kids are doing” reaction, and now we’re onto the “how can we use this in our business” reaction. Businesses are all having to deal with customer expectations built daily based on what other businesses, inside and outside our own industries are doing. Tags: Building Community Business Strateg With each new hype, new projects form often without appropriate staffing and resources, only to die down or off a short time later. Today, for instance, the Web is littered with corporate community projects that have little or no traffic
We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? In this episode of Social Media Business podcast, the concept of freemium is introduced – what it is, how Flickr, LinkedIn, SecondLife are making millions of dollars from giving stuff away for free. And what is free stuff anyway – marketing? advertising?
In my hands is a corporate strategy. Sadly this strategy is unlikely to stick. One way to provide the overall context for a strategy is to create a strategic story that places the company’s directions within a schema. That way people get the gist of the strategy and can then attach more and more meaning. It’s a glossy six-page document designed for every employee to memorise and enact. There are seven themes each with three sub-themes.
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The topic of online community strategy is one of the things that occupies a large chunk of my mental cycles. How to Develop a Community Strategy Holistic Community Strategy Organizations are still challenged with setting strategy. I've written about a pretty basic process and framework a few times over the years, and I think the baseline concepts have held up well. You can read a couple of relatively recent posts here (I'd love to hear your thoughts):