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Tuesday, December 15, 2009
This post is part of an ongoing series about developing an online community strategy . Define Business Goals and Objectives
As I mentioned in my previous post , the recommended first step in developing (or refining) your organization's online community strategy is to answer the question: What are you, as an organization, trying to accomplish? As a reminder, all posts will be tagged #ocb2b
As
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Thursday, January 28, 2010
You’re taking complex, deep seated business practices and personal emotions and bending them into something new and amazing. Tags: Building Community Business Strateg My colleague, Jackie Huba interviewed Seth Godin about his latest book, “ Linchpin “. It’s a great interview, but in particular two things stand out to the community guy in me.
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Thursday, February 18, 2010
This week we have been looking at social media for small businesses . It is as important for small businesses as it is for large brands to build a social media strategy . And social media strategy should be based on what your brand is looking to achieve. This need not be an expensive and elaborate Image by uncle_fungus via Flickr
Ways in which they can use the social media tools that exist to build their brand, engage their customers and learn about their brand, market and competitors.
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Wednesday, November 7, 2007
and Beyond | Main | Maybe Business and I.T. Just Need to Collaborate Better » Tuesday 30 Oct How To Develop a Business-Aligned Social Media & Social Networking Strategy Tuesday, October 30, 2007 at 12:49PM By Dennis D. It is assumed that (a) the strategy development process described here is applied My newest post is “A ‘Web 2.0 Is Dead’
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Thursday, May 14, 2009
Most organizations do not have a comprehensive community strategy in place. In most cases, community strategy is actually a set of tactics that individual departments are engaging in based on product or market segments. I've started to refer to a more comprehensive approach to community development as "Holistic Community Strategy". While this grass roots approach is where many organizations have to start, it is not a sustainable approach. The primary issue is one of valuing the activities, content and relationships of the community in the context of the host organization.
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Wednesday, May 20, 2009
We’ve gotten through the “so that’s what the kids are doing” reaction, and now we’re onto the “how can we use this in our business” reaction. Businesses are all having to deal with customer expectations built daily based on what other businesses, inside and outside our own industries are doing. Tags: Building Community Business Strateg With each new hype, new projects form often without appropriate staffing and resources, only to die down or off a short time later. Today, for instance, the Web is littered with corporate community projects that have little or no traffic
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Sunday, November 22, 2009
We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? In this episode of Social Media Business podcast, the concept of freemium is introduced – what it is, how Flickr, LinkedIn, SecondLife are making millions of dollars from giving stuff away for free. And what is free stuff anyway – marketing? advertising?
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Wednesday, January 6, 2010
In my hands is a corporate strategy. Sadly this strategy is unlikely to stick. One way to provide the overall context for a strategy is to create a strategic story that places the company’s directions within a schema. That way people get the gist of the strategy and can then attach more and more meaning.
It’s a glossy six-page document designed for every employee to memorise and enact. There are seven themes each with three sub-themes.
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Wednesday, October 3, 2007
Tech Gadgets Mobile Enterprise CrunchBase More Beta Invites Crunchies Elevator Pitches Gillmor Gang Podcasts TechCrunch50 TechCrunch UK TechCrunch France TechCrunch Japan About Advertise Archives Company Index Contact Jobs Twitter CrunchBar
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Wednesday, December 2, 2009
The topic of online community strategy is one of the things that occupies a large chunk of my mental cycles. How to Develop a Community Strategy
Holistic Community Strategy
Organizations are still challenged with setting strategy. I've written about a pretty basic process and framework a few times over the years, and I think the baseline concepts have held up well. You can read a couple of relatively recent posts here (I'd love to hear your thoughts):
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