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Sunday, January 11, 2009
About Contact Web Strategy Vault Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Forrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4) January 09th, 2009 | Category: White Label Social Network , Analyst , Forrester Clients can access the full report The Forrester Wave™: Community Platforms, Q1 2009 on the Forrester site, however the high level findings are available below,
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Wednesday, March 10, 2010
Harvard Business Review Cart My Account Downloads Explore Today on HBR Blogs Magazine Books Authors Store Harvard Business School
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Tuesday, May 12, 2009
Business Trends
Cartoon
by role on the panel is to talk about What's Next in Business. important current trends in business:
The
dawn dawn of an age of uncertainty, and a refocusing on business risk and
sustainability: BLOG Ten Important
Business by Robert
Weber
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Saturday, August 1, 2009
Last year we highlighted a great presentation from Paul Isakson on the future of marketing and advertising , where his argument was that advertising was dead and the future was marketing. This week, Isakson updated this presentation and theory for 2009, with an equally good presentation on what’s next in marketing and advertising.
In this he looks at the constantly evolving Image by jurvetson via Flickr
His basic thesis is that things no longer work like they used to and that marketing and advertising still needs to change to deal with this.
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Sunday, November 22, 2009
We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? And what is free stuff anyway – marketing? In this episode of Social Media Business podcast, the concept of freemium is introduced – advertising? A
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Friday, May 29, 2009
Most corporate websites simply ported the sales and marketing material
that another generation, this isn't a need in business-to-business
organizations, business-to-customer websites, like Amazon, eBay and Etsy, all offer a
range mashups customized to suit your particular business -- there are dozens
of BLOG A Practical Guide to
Implementing Implementing Web 2.0 (aka
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Wednesday, April 15, 2009
to find the most influential people in the market and consumer research areas to follow. You can read more of our recent research posts from making online research better to one on simple, effective market research .
The full list of market researchers to follow on Twitter is below (in alphabetical order) and you can vote for the top ten by commenting on the Research Reinvented blog.
Research Reinvented have polled the Twitterverse (I hate that word!) Rather ingratiatingly I’m one of them and now get to wait to see if I make the top 10.
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Sunday, September 13, 2009
Gary Hayes has done an awesome job of putting the Business into social Augmented Reality. Social Media Marketing meets Physical World.
16 Top Augmented Reality Business Models
There will be hundreds of business, marketing and educational applications alongside the many 1st generation entertainment examples currently Augmented reality is where a device puts an overlay over the real world. E.g.
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Sunday, May 3, 2009
What can a “regular” marketer do to stand out and make a strong impression in the social media space?
Thought leadership is probably not as important in social marketing as is keen interest and enthusiasm.
If you have a sizable business, you’ll have a person or a department to do the writing for you. Let’s face it. Few people are writers.
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Tuesday, May 26, 2009
Customer service - listening to customers and having a direct dialogue with them - is a form of marketing. And an effective form of marketing at that.
For Becker, customer service is marketing, and for brands who get this right, it is characterised in three ways:
You put conversations at the centre of your business Image by LiminalMike via Flickr
We wrote last month about the Zappos story , about how they have used customer service to extend and enhance the customer experience and how this has had a positive impact on sales, satisfaction and growth.
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