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Google and P&G are both known for their innovation capabilities and strict internal policy. The Wall Street Journal reported that about a year ago, P&G's then global marketing officer, Jim Stengel, was concerned that one of the biggest initiatives in the company's laundry-soap history -- a switch to smaller bottles with a more concentrated formula -- didn't include enough of an online search-term marketing campaign. Google, on the other hand, was interested because they were Driven by market forces, they made an exception. They swapped about two-dozen staffers who spent weeks