Callan Green has just published a great post on Mashable about brands who are really getting it right in Facebook Fan Pages. To make the most of Facebook Fan pages (or Bebo, any other social network), you need to actively engage with your fans. From eModeration’s recent white paper Using Community and Interactive Advertising to Engage Tweens and Teens : Carol Phillips, in her blog ‘Millennial marketing’ explains why ‘ brands make poor friends’ Sure, she says, “anyone can build a fan page in under 10 minutes, and some big brands may even attract fans without any real effort.

BLOG The Psychology of Twitter MySpace, and the soon to collapse under its own weight Facebook, Twitter Twitter name on your blog, and on your Facebook page, and send it out to just as there are organizational and ghostwritten celebrity blogs, there Twitter OK , let let me start by saying I'm a Twitter user and fan.

However, in this article I discuss the use of Facebook for building your list. On Facebook , friends, page fans and followers of various applications, such as NetworkedBlogs , all belong to your list, and all receive communications from you in one form or another. If Facebook would enable you to have an unlimited number of friends, you could probably get along without fans and followers. I have already written List Building Using Ning Social Networks and List Building Using Twitter . I

Research released by the Internet Advertising Bureau (IAB) in the UK suggests that people are growing increasingly tired of requests to join brand pages or install brand applications in Facebook and other social networks . Rather than a brand trying to engage people separately in Facebook, MySpace, Flickr, YouTube, Twitter and every other social network and forum site, it is better to use these as gateways to somewhere else. The research found that almost two in every three of the 2,000 respondents to the survey were fed up with the constant requests to join groups and try new applications.

Serena has Adopted Facebook as Their Intranet by Bill Ives November 28, 2007 at 8:42 am · Filed under Enterprise 2.0 A few weeks ago I wrote a post, It is Time for Facebook Fridays: A Idea that Should Spread , that briefly mentioned Serena Software’s policy of allowing employees one hour of personal time during the workweek to spend on their Facebook profiles and connect with co-workers, customers, family and friends. In my first post I referred to an article on their policy which I felt was somewhat mis-titled, Serena Software

This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on. Electronic Frontier Foundation How to Blog Safely about Work  [link] Harvard Law School Blogs Terms of Use   [link] Managing staff who participate in social networks. I’ve done a few press (radio, print) interviews this week re: Telstra so I thought I should have another look at how Enterprise, Government, Corporates, Not for Profits  are handling the fact that their staff

clarifying by reading and writing comments, and trackback/linkback blog posts Google Blog Search (also Technorati , Backtype ) is similar to PageRank - but the point here is that the content is blogs which are a social ecosystem where you have distributed conversations (trackbacks/linkbacks), and leave comments * Social search is resurfacing as a hot topic of late , due to how effective Twitter has become in helping you find information, and how it is close to how we source information in the offline world (via our network). Twitter is being differentiated by being

Well, the number of Australians on Facebook has shot through the roof. If you hunt through this blog, you’ll notice that I’ve been tracking Facebook users in Australia since May 2007 (around 200,000 members I think) to today and 1/3 of Australian population. Here’s the description of a Monthly Active Use r according to Facebook, as well as the August figures for Australians on Facebook. After sitting on 6 million for a while, we have 7,900,000 monthly active users, 6,900,000 over 18 years old. That’s quite a jump.

It just takes time for the older generation to find out where the photos are being uploaded, lives being discussed, and they want in. Women over 55 take Facebook by storm The number of US women over age 55 using Facebook grew by 175.3% since September 2008, making mature females one of the fastest growing demographic groups on the social network, according to usage statistics released Wherever the grandkids are, the grandparents follow. This is not a-typical.

Back in 2006 I called it SMS blogging, but now that’s all changed as the major use is the web and desktop applications (incl. Perhaps we can compare it to similar tools like blogs, forums, IM, email, Facebook and RSS Readers, as Ross Mayfield has asked ( Mike Gotta has thoughts on this also). I can post a tweet as a publishing in the open (similar to a blog or newspaper), whereas in IM I only interact if there is someone My first post on Twitter was back in October 2006, and since then Twitter has come a long way; evolved from the architecture of participation, and the emergence of the platform .