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Monday, February 23, 2009
For the second in our series of Online Community Examples , we move on to look at online communities in the retail industry.
Wal-Mart have a chaquered history with social media (the infamous Wal-Marting Across America campaign, for example), but they are doing some great things at the moment. One good example of building a small but powerful online community is Elevenmoms . Online communities in the retail industry
In an economic downturn, we’re seeing a real shift in retail shopping patterns.
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Wednesday, April 8, 2009
It is a couple of weeks since our last set of online community examples , with trips to the Marketing 2.0 But we’re returning today with a great set of examples from the healthcare industry.
Online communities for healthcare can provide real insight and real support as the examples below show.
Conference in Paris and Web Mission 09 in San Francisco taking up much of our time and space on the blog. Online communities in healthcare
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Monday, February 16, 2009
People are always asking us for great examples of online communities in their particular industry, so we thought we’d start a series of great examples from different industries: Online Community Examples . People very often have strong allegiances to particular brands and may choose to always purchase, for example, a Ford or a Renault.
Each Monday we’ll be taking a particular industry and giving three short case studies of online communities, whether for marketing, customer engagement, market research or other reasons. Today we start with the automotive
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Thursday, May 7, 2009
We return this week to our series of Online Community Examples . So this week we take a look specifically at examples of online communities in the TV industry
This industry is fertile ground for online community examples, as the three case studies below show.
It is also a good example of how a hub and spoke approach to social Image by Daniel H. Agostini aka dhammza via Flickr
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Thursday, March 5, 2009
A busy week at FreshNetworks has meant that we’re a little later than expected bringing you the third in our series of Online Community Examples . After looking at examples in the retail and automotive industries, this week we are looking at examples from the not-for-profit sector.
There are many great example of not-for-profits using social media and it is sometimes the case that this sector can Online communities in the not-for-profit sector
There are many reasons for this: the financial pressures are different, there is a real need to engage people
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Wednesday, March 11, 2009
For the next in our series of Online Community Examples we are looking at examples of online communities in the travel industry
The three examples below show different ways in which companies in the travel industry are using online communities to engage their customers with a view to increasing customer loyalty.
One of the real benefits of social media for travel is it puts a human and personal face on what is a very personal Online communities in the travel industry
The travel industry is one well suited to online communities focused on engagement.
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Thursday, September 24, 2009
The session looked first at the different types of social media that businesses use and the reasons for and benefits of this. And we then moved into some examples from customer service: some good, some bad and one just ugly. A ‘Good’ example, Zappos is great at microinteractions. Image by JMC Photos via Flickr
Earlier this week we wrote about Thomson Holidays and how a blogger can impact your brand reputation and how with social media, complaints have moved from being a customer service issue to being a branding and corporate reputation one.
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Monday, October 12, 2009
So herewith, 6 reasons to move TOWARDS a positive name for the work we all do - Community Benefit work.
1) “Community Benefit” Says What Our Organizations Are and Why They Exist
Imagine Calling your organization a Community Benefit Organization declares to the world your primary purpose - to provide benefit to the community.
Lately we hear a louder and louder drumbeat to stop using what my friend Mark Riffey calls “the other N word.” Nonprofit.
This post will not be about that.
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Monday, March 23, 2009
This week we are turning our attention to the telecoms industry for our series of online community examples . There are not as many examples of good online communities for the telecoms industry as in some of the other industries we have covered so far in the series. Therefore many example of their use of social media are actually of them allowing people to communicate in social networks and on other sites. If you have industries you’d like included in future weeks please vote in our poll or contact me on Twitter .
Online communities in the telecoms industry
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Saturday, February 21, 2009
One major take away that we have gotten from the conference is that people are still struggling to understand what virtual worlds are and what benefits they can have for both individuals and organizations. An example would be the use of rooms that look just like real world classrooms with avatars giving students power point presentations as a way to use Second Life for teaching. Surinder and I are currently attending the Mardi Gras conference on virtual worlds in Baton Rouge along with our colleague Rui Huang . We are here to present our paper that I discussed in last week’s
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