But even if you have 3 million fans, if the extent of their involvement with your brand is that at one point they “became a fan,” is that really benefiting you?” She’s listed five really good examples of Fan Pages: Pringles (viral videos) Coca-Cola (authentic message and respect to fanbase) Starbucks (great status updates) Adidas (linking to social media campaigns) Red Bull (incorporation of Twitter into Fan Page) Invited comments below her post are pulling in other good examples too, especially of lesser known and not-for-profits organizations. m sure the list will have

After what feels like an inordinately long labour (mostly because Facebook kept on changing), we’re proud to give birth to our latest white paper: ‘Moderation in Social Networks’ - free to download from our website. Marketing to consumers on social networks is a fast-growing area for brands, who now want to “fish where the fishes are” as Coca-Cola’s recent social media strategy put it. The aim of this guide is to arm brands and agencies with the knowledge they need to deal with user-generated content on social network pages. We’ve been moderating an increasing number of Facebook, Bebo, MySpace and YouTube pages and channels on behalf of agencies and brands, and, to be honest, it’s not as simple as it might at first appear.

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I’ve been thinking of how to measure engagement in the digital space for a while now, so I wanted to aggregate my thoughts and put them in one place. This post is intended to be provocative and get people thinking about how the current thinking of measurement of social media should change. It isn’t meant to be a one-size-fits-all solution – more an articulation of things Assessing necessity Some brands do not need to engage with their customers online, period.

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Ed Mitchell: Platform neutral Network and community design and facilitation; event design and facilitation. Blog About Ed Projects Services Social networks: findings with Amnesty October 26, 2007 – 3:56 pm Over June/July 2007, Steve Bridger and I worked with The Amnesty International UK (AIUK) web team, helping them build community around, and promote the Make Some Noise Movement in the run up to the launch of The Instant Karma CD. Download the findings document from here Our aim was to build and support communities around

Ellison Department of Telecommunication, Information Studies, and Media Michigan State University Go to a section in the article: Abstract Introduction Social Network Sites: A Definition A History of Social Network Sites Previous Scholarship Overview of this Special Theme Section Future Research Acknowledgments Notes References About the Authors Abstract Social network sites (SNSs) are increasingly attracting the attention of academic and industry

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It seems increasingly clear to me that the social networking phenomenon will, in some yet-to-be-determined form, invade corporations. And then there’s the informal organization, the one shaped by the day-to-day interactions of employees – conversations in hallways or in airport lounges, exchanges of messages through email and voicemail, glances and whispers in meetings. The formal organization is important, if only because it home | archives & search | rough type store | nicholasgcarr.com « Understanding Google | Main | A star for "The Big Switch" » My(Work)Space November 28, 2007 The new edition of the Financial Times Digital Business podcast is out, and it includes, among other things, a commentary from me on the contrast between formal business software applications and informal social networks like Facebook and MySpace.