Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign”. And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done.  If you want a different kind of engagement than social media stunts, please retweet or comment or link or something? Think “stunt” and you have a better idea of what they are talking about.. What happened to engagement, respect, conversation, collaboration,

What’s more, social networking use is ubiquitous across the web, composing almost 90% of users that populated Australia’s top internet properties for the month. ”Social Social networking continues to grow in popularity both across Australia and throughout the world,” stated VP-Asia Pacific Will Hodgman of comScore. “[It] All told, less than 72% of Australia’s total internet audience visited a socnet Number of Australian Twitter users for June 2009 was 800,000, according to ComScore. Found this over at MarketingCharts :

If you hunt through this blog, you’ll notice that I’ve been tracking Facebook users in Australia since May 2007 (around 200,000 members I think) to today and 1/3 of Australian population. Australia: Number of Australians on Facebook 2010 is a post from: Laurel Papworth- Social Network Strategy Technorati Tags: Australia , Australians , Facebook Well, the number of Australians on Facebook has shot through the roof. After sitting on 6 million for a while, we have 7,900,000 monthly active users, 6,900,000 over 18 years old.

In this episode of Social Media Business podcast, the concept of freemium is introduced – what it is, how Flickr, LinkedIn, SecondLife are making millions of dollars from giving stuff away for free. This podcast comes from an overview of social media monetization revenues presentations and courses that I’ve been running for the last few years. Freemium Revenues: We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it?

Australia’s community for solo & micro business Women’s Network Australia - have a forum called eNoticeboard Zaabiz - Empowering business networks - Busines social network for Australia/Asia. Or better still -YOU give me some business social networks in Australia. A “top list” of social networks and online communities for business and corporate. Not blogs - they must have community features of many-to-many discussions, leaders, UGC etc. 

Who are Australia’s top marketing and media bloggers ? For Lee Hopkins , who asked today on Twitter about getting access to an updated Top Marketing and Media bloggers list for Australia. As you can see, their ranking in Australia is left column, then the blog name, their ranking in August last year, their ranking today, and for fun, their Twitter ID if I have it handy. Not decided by the local BlogMafia -heh - but internationally recognised and independently evaluated? This is the list.

Tags: Australia Enterprise 2.0 Event Online Communities social media social networks web 2.0 Was on a panel today, at Cebit 2009 at Darling Harbor, Sydney.  You You might like part two where I showed a list of Enterprise 2.0 tools and “built a company” from them.

Social Media Marketing meets Physical World. Technorati Tags: Augmented Reality , Australia , business , Gary Hayes , models , monetizing ...Tags: Tags: Augmented Reality Australia Monetization Money Online Communities blogs social media social networks business Gary Hayes models monetizin Gary Hayes has done an awesome job of putting the Business into social Augmented Reality. Augmented reality is where a device puts an overlay over the real world.

lot of companies, governments, brands, famous people think that creating some content (in isolation) shoving it up on a social media channel and never looking at it again (unless there is a negative comment, cos y’know, we have to protect our ‘image’) is engagement . She has 150,000 subscribers to her channel (slightly more than a morning TV show in Australia), she ranks #37 in Australia. This video has nearly 8,000 comments. A

Marketing Magazine name Industry Head of Social Media for Australia. What commodity does social media create, to make an industry? Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry”. hunkered down and tried to figure out what I’ve seen change What is an Industry? What is an Influencer?