Since we started in September 2007, we’ve made several attempts. We help brands and publishers create, manage and monetise community and Rich Internet Applications We’ve found it really challenging to boil down what we do into one of those little paragraphs much beloved of professional services companies – the so-called ‘elevator pitch’ that neatly encapsulates the so-called ‘offering’. It’s been driving me nuts.

It's been a while since Attensa announced StreamServer (September 2009), another go at its idea of collecting and sharing happenings from across the enterprise and adding groupings and sharing options. The challenge is increasing because of the pace of new content creation being fueled by social software applications. Attensa StreamServer solves this problem by aggregating information From the press release: " The growth of networked information and the silo'd nature of many systems is making it hard and expensive for businesses to find, monitor and share important information and knowledge.

And, perhaps, they won't have the built in "this isn't really interesting" editor that pops up in face-to-face small talk. 7 olga July 22nd, 2007 at 4:03 am great post, loved your 'networked' interpretation (or application?) Does anyone have any information about the socio/economic value of having a coffee station? 15 MEL September 6th, 2007 at 12:02 pm Phatic communication is phat! Grant McCracken This Blog Sits At the Intersection of Anthropology and Economics Chief Culture Officer -The Book Books Recommended Books Speaking Consulting Culture Camps Bio Contact Jul 19 How social networks work: the puzzle of exhaust data By grant Jerry Michalski and Pip Coburn were recently talking about the puzzleof "exhaust data."