useful survey from global PR firm Burson-Marsteller this week looks at the ways in which the Global Fortune 100 companies are using social media . The tools they are using and how they are developing a social media strategy . The survey looked at 100 firms in the US, Europe, Asia-Pacific and Latin America and examined how these firms are using social media. Image by Robert S. Donovan via Flickr

Recently I wrote a post that received a lot of attention - more than I would have expected: How I use social media . At At the end of the post, I promised to write about WHAT social media I currently use. started making a list of all the social media I use.  So here it is. I

This afternoon I’m spending a half hour on a Skype video conversation to share a bit of how I use social media. figured it would be good to exercise my memory a bit and unearth some of the key stories that led me to to my social media use today, and perhaps surface some of my patterns. The history approach also shows that while the term “social media” was not in play when I jumped in, the social use of online media has been growing for many I These roots are significant because our patterns of use, our ways of embracing or rejecting technology are

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Social network sites: Definition, history, and scholarship. link] Social Network Sites: Definition, History, and Scholarship danah m. Ellison Department of Telecommunication, Information Studies, and Media Michigan State University Go to a section in the article: Abstract Introduction Social Network Sites: A Definition A History of Social Network Sites Previous Scholarship Overview JCMC Home Submit Issues Author Index Editors About JCMC boyd, d.

Is our preoccupation with measuring social media ROI counterproductive? In this article I look at social media from what might be a novel perspective. hope to convince you that social media use needs not impact the bottom line over the short term, and that our belief that it ought to is impeding our progress. As a business community, are we obsessed with return on investment? I

Three-quarters of Japanese social network users access the sites only from their mobile phones. This observation comes from a survey conducted last year with almost 4,000 social network users in Japan by Mobile Marketing Data Labo . of respondents only accessed social networking sites from their mobile phone (and not from their PC). Image via Wikipedia They found that 75.4%

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About Contact Web Strategy Vault Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers List of “White Label” or “Private Label” (Applications you can Rebrand) Social Networking Platforms, Community Platforms February 12th, 2007 | Category: White Label Social Network , Industry Index , Social Networking Left Graphic: Forrester Wave™: Community Platforms, Q1 ’09 Important Update: