Next week I’m speaking at the Marketing 2.0 great two-day conference discussing and learning about the successful use of social media tools for marketing. From social networks to mobile marketing, online video to online communities, we’ll be hearing from some of the most experienced practitioners (both from agencies and clients) across Europe and beyond. Conference in Paris. A

Social Ripple Social Marketing The main thing for me was to chat with Affiliate marketers about how social networks pass information around. Like buying on Facebook from eBay or Amazon rather than logging into those sites themselves. thought that might have implications in the future for Affiliate marketers. Lastly While you are reading the presentation outline below I’d like you to think about the Twitter change today. Today Twitter turned off “see replies to those I’m not following”.

The example of Harry Potter and the Deathly Hallows on Amazon is cited, which has over 3,200 reviews. FreshNetworks Belkin cocreation economist qualitative market research Social Media online market research Bazaarvoice consumer insight Clay Shirky innovation market research Amazon.com Matt Rhodes Review Google Harry Potter and the Deathly Hallows the economist customer insigh In the latest Technology Quarterly in this week’s edition of the Economist , there is an article about reviews online . This piece explores well why people read and trust reviews,

Hoy en día, cada conferencia pública sobre el tema de “las comunidades” (y cada vez hay más, alguna organizada con participación de compañeros de AERCO) las plantea como una herramienta de marketing. del resto del conjunto no se oye hablar porque el ruido general hace imposible transmitir que hay vida más allá del marketing. Si uno plantea una comunidad para clientes, se percibe como una Lo tenía que decir. Llevo un mes y pico tropezando con los mismos tópicos y lo tenía que decir.

RATM spent nothing on marketing and yet they made it to Christmas No.1. Point of purchase marketing – both in store, and also on the homepages of iTunes, Amazon, Play.com and Tesco.com (the four major MP3 retailers in the UK). 0 marketing budget - Rage Against the Machine on Facebook Rage Against the Machine (RATM) have just had their first UK Number 1.

think we are crowdsourcing this unIndustry association in an adhoc movement of anti-marketing anti-PR communities. Yesterday, Twitterers noted that Darren Rowse , otherwise known as Australia’s most popular media and marketing blogger Problogger, had had his logo ripped off by BeamDotMy When I checked on Buzz, there were hundreds of comments – followers had even taken beamdotmy logo, flipped it in photoshop and were able to prove without a shadow of a doubt that it was ripped from Problogger. I get asked all the time “if you blog, tweet, slideshare, podcast, can’t someone just TAKE your intellectual property?”

Amazon arrived on the scene in the mid-1990s. The innovation that allowed Amazon to dominate the online book market was economic distribution of individual books within parameters that consumers found appealing. Amazon was able to offer lower prices by making volume purchases. Prior to You might think that, at $359, the Kindle is a high end product, and it is. It’s really still for early adopters at this stage.

Look out Ning and other proprietary social networking platforms! You can see Wikias social networking features live at the popular sports community ArmchairGM ( acquired by Wikia for $2m) and the newly re-launched Halopedia , a community for Halo fans. ArmchairGM in particular has been a big social networking innovator in the Wiki market and was acquired to help drive the design of the whole Wikia ecosystem. Buzz) is vulnerable to market share erosion at the hands of niche social news sites. ReadWriteWeb ReadWriteWeb ReadWriteTalk Enterprise Jobwire About Subscribe Contact Advertise RSS RWW Daily by Email RSS RWW Weekly Wrap-up Home Products Trends Best of RWW Archives Wikia Open Sources Social Networking - Focused Networking Now Open to All Written by Marshall Kirkpatrick / February 28, 2008 10:22 AM / 6 Comments « Prior Post Next Post » Wikia , the independent commercial wiki site

This shallow phrase reduces what is probably the most significant thing to happen to the world since the Industrial Revolution (if not the Renaissance) - the development of the World Wide Web - to the status of a marketing channel, you know - like a replacement for TV ads, and direct mail and posters. Of course, it’s true that there are many exciting applications of “social media” within the worlds of marketing, advertising and PR - but let’s get things in perpsective: the really important thing to grasp about the World Wide Web and digital technologies is how they’re

ReadWriteWeb ReadWriteWeb ReadWriteTalk Enterprise Jobwire About Subscribe Contact Advertise RSS RWW Daily by Email RSS RWW Weekly Wrap-up Home Products Trends Best of RWW Archives R/WW Thanksgiving: Thank You Google for Open Social (Or, Why Open Social Really Matters) Written by Alex Iskold / November 22, 2007 8:39 AM / 13 Comments « Prior Post Next Post » When Google and others ganged up on