Embeddable media is critical for spreadability and distribution – YouTube is a clear example of content that is watched 30% or more of the time “off site”… through an embed on Facebook, blogs and so on. Amazon API Amazon and eBay dominate shopping widgets – Amazon lets you embed book widgets on your blog, and you get Episode 3 focusses on monetizing APIs and looking at revenue streams from widgets. Companies that open their business databases and stream that data out, can have an army of hundreds of thousands (mostly) unpaid developers

Community Building on the Web : Secret Strategies for Successful Online Communities , Amy Jo Kim ( Amazon ) – a great text explaining the how to grow online communities, and explaining through examples why they grow like this. Managing Online Forums: Everything You Need to Know to Create and Run Successful Community Discussion Boards , Patrick O’Keefe ( Amazon ) – another great textbook of how to set-up and manage online forums and discussion boards. Image by austinevan via Flickr A

quick glance at Amazon.com, for example, showed that the site had sold thousands of copies of a book that had only 12 reviews, meaning that less than 1% of customers contribute reviews . Furthermore, at the time I wrote this, 167,113 of Amazon�s book reviews were contributed by just a few "top-100" reviewers ; the most prolific reviewer had written 12,423 reviews. How anybody can write use it.com Alertbox Oct. 2006 Participation Inequality in Social Design Jakob Nielsen sAlertbox, October 9, 2006: Participation Inequality: Encouraging More Users to Contribute

Historical Look at Java-based Application Servers One of the most recent examples of commoditization in the software industry is the rise of Java-based application servers.An As an example, if you write a widget for iGoogle it will also workon Ning. This is important, because it unlocks the social graph.For example, Flixster holds a piece of your social graph that defines people who like similar movies, ReadWriteWeb ReadWriteWeb ReadWriteTalk Enterprise Jobwire About Subscribe Contact Advertise RSS RWW Daily by Email RSS RWW Weekly Wrap-up Home Products Trends Best of RWW Archives R/WW Thanksgiving: Thank You Google for Open Social (Or, Why Open Social Really Matters) Written by Alex Iskold / November 22, 2007 8:39 AM / 13 Comments « Prior Post Next Post » When Google and others ganged up on

On one hand, a wiki is just a web site thats easy for anyone to edit - see Mahalo for example, another Mediawiki-based community. See the Digg-spy style Site Scout , for example. Posted by: Marshall Kirkpatrick | February 28, 2008 5:54 PM RWW SPONSORS Grab this swicki from eurekster.com RECENT JOBS POPULAR TAGS google facebook twitter iphone microsoft ReadWriteWeb ReadWriteWeb ReadWriteTalk Enterprise Jobwire About Subscribe Contact Advertise RSS RWW Daily by Email RSS RWW Weekly Wrap-up Home Products Trends Best of RWW Archives Wikia Open Sources Social Networking - Focused Networking Now Open to All Written by Marshall Kirkpatrick / February 28, 2008 10:22 AM / 6 Comments « Prior Post Next Post » Wikia , the independent commercial wiki site

And then there’s the need to integrate with an increasing number of external services - Twitter is the best example. The option to embed moderation into your website using an iframe, so that trusted users can, for example, moderate in situ when signed in We’re using an Amazon load-balancer with auto scaling dependent on demand We’ve pushed the first ‘live’ release of Socialmod today. We think it has the potential to become the ‘Basecamp of moderation’.

also mentioned Darren Rowse ( @Problogger ) - his Problogger.net blog is a great example of an on-topic blog that is Australia’s most read blog, and he takes that appeal across other networks including Twitter where he has a further 60,000 readers. Like buying on Facebook from eBay or Amazon rather than logging into those sites themselves. While you are reading the presentation outline below I’d like you to think about the Twitter change today. Today Twitter turned off “see replies to those I’m not following”.

The design team behind the USAToday.com web site, for example, recently enhanced their site with new social features including comments, reviews, discussion forums, and the ability to make recommendations. For example, something as simple as a “share this” feature on a news site will allow people to let someone else know about what they find interesting…amplifying their enthusiasm about it. UIE.com | UIE Roadshow | UIE Web App Summit | UIE Virtual Seminars User Interface Engineering Home About Us Services Articles Events Reports Blog Podcasts Blog home Archived posts RSS Feed ( What is rss? ) Why Invest in Social Features for Your Web Site? By Joshua Porter May 1st, 2007 This is the first in a multi-part series on the topic of social design, a follow-up

There are some great examples of brands using social media that we use a lot at FreshNetworks . We’ve looked at some such examples before with how organisations can use Twitter . Amazon (88) Image by communista_unicorn via Flickr Not because they necessarily get everything right, but because they show what works for them and why, and they help to give ideas and inspiration to others.

This could be anywhere from Amazon product reviews to technical discussion boards and even comments on related blogs. * Make these folks life-time "charter members" with special privileges and recognition as founders that nobody else will ever get. * Have levels and rewards for participating (but again, not money --that totally changes the motivation, or at least the perceived motivation). Study successful user group communities for examples (like, say, javaranch.com--3/4 million unique visitors a month ). * Teach users how to help other members by creating documents (or getting