Another week, another blog post on the subject of “why creative advertising folk need to embrace ‘technologists and their geeky ways’” once again ignites vigorous debate. The citizens of Twitter seem to react with a combination of self-loathing and schadenfreudian glee to the disruption that social technologies are wreaking on advertising. Of course, how The post in question is by Joe Mele, VP Client Partner at Razorfish , and received a great many comments and a huge number of re-tweets of the @BBHLabs ‘ tweet that contained a link to it. It’s

From the introduction : “Some telling findings from the latest twice-yearly Nielsen Global Online Consumer Survey of over 25,000 online consumers from 50 countries: “Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally. There are many more research studies, findings, dissertations, and so on that confirm the same fact: reviewing is the new advertising. businesses have to understand and accept that consumers’ decision making processes, which ultimately come down to whether they will buy from you or from someone else, have truly shifted to a new, powerful peer-to-peer arena.

Despite all the major fuss about Twitter , now plastered all over our TV, radio and newspapers. So Made By Many , along with BBH Labs , put have put together a presentation that was first given today at BBH’s London office to a crowd of excited advertising folks. We’d like to put this presentation out there to the rest of the world, under an Attribution Creative Commons license, for anyone who wants to explain Twitter to colleagues, clients, friends, relatives Some people still need that basic introduction. What is it?

The full list of market researchers to follow on Twitter is below (in alphabetical order) and you can vote for the top ten by commenting on the Research Reinvented blog. Marketing Researchers to follow on Twitter @alisonmacleod researchrants - another anonymous researcher and partner in crime of @mrheretic - blogs frequently about Greenfield - new twitter user and most tweets are on MR - Following Research Reinvented have polled the Twitterverse (I hate that word!) to find the most influential people in the market and consumer research areas to follow.

8221;, and it sparked rabid debate at the BBH Labs blog - in no small way helped by his Twitter ‘outreach programme’. I’m not taking the piss when I say that it’s gathered a posse of mainly advertising folk - strategic planners and digital creative brains - in one place. But it’s generated a fascinating open conversation about a big problem: what do advertising agencies need to do about digital, or interactive, This post has been brewing inside of me for some time. It’s has finally been burped-up precipitated by Ben Malbon’s

In List Building Using Twitter , I discussed the importance of list building and the ease of building a list using Twitter . In this article I focus on building your Twitter community — people who relate to your niche and who share some of your interests — people with whom you can network and who also extend your list in a more targeted way than previously outlined. Is Twitter Past Its Prime? Twitter will not last forever. However, I’m hoping that Twitter will have a strong future.

In this video taken at the Mayor of San Francisco’s press conference, @ev (Evan Williams, CEO and co-founder of Twitter) is talking about how businesses use Twitter… and government departments gives updates on Twitter (like the lovely MelbTransport ) But official. Interestingly, BART has Twitter on their webpage so @ev agrees Some of his examples and points: Events - Earthquakes creates viral spike in activity

Twitter for Business and AdTech Sydney Technorati Tags: adtech , Advertising , atsyd , business , business models , Monetization , relevance , revenue , Twitter ...Tags: Tags: Online Communities social media social networks Twitter relevance adtech revenue business Event Australia Advertising atsyd Monetization Money business model My rogueish sense of humour Before the whole shmozzle starts, I thought I’d put the “social media assets” up online (video to youtube, Powerpoint to slideshare and so on).

It would seem that this week everybody on Twitter has been releasing Lists to everybody. lot has been written about this move and the differences it makes to Twitter and the way people will use it. For me, it makes a significant difference to the way users will use Twitter. It Image by Selaphoto via Flickr A

know how to prioritise who to respond to (this may not be as simple as the person with most followers on Twitter) Work effectively with a the hub and the spokes of your social media presence : You can’t be expected to engage everybody in detail on Twitter, in Facebook or on blogs, forums and online communities. If you have a developed hub, and online community, for example, where you can send people to get up-to-date and real-time updates on what Image by ajburgess via Flickr I