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414 Articles match "Advertising","Social Media"
The Latest from the Communities and Networks Connection Community
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Tuesday, March 16, 2010
Welcome to eModeration's round-up of all that is intriguing, alarming or odd in the world of social media, compiled by Kate Williams. For more social media snippets, follow her on @emodkate - or for general twittery, @KateVWilliams. This week: Chaps, we need feedback! If you are an opinionated type, and would care to share your thoughts with us, we would love to hear from you: please do post comments below - or tweet Twice-weekly we slave over a hot keyboard without a clue what you, our beloved readers, think of our round-ups - so waddya reckon? Are we too long,
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Monday, March 15, 2010
Create some sort of black list of those hotels where the service advertised in the specific area of Internet Connection didn’t deliver; more than anything else to help others avoid the frustrations I keep going through time and time again for continuing to come back to the hotels that don’t seem to put their act together. if you ask me; and once again this week I will be putting things to the test when I travel to London to participate in the SOMESSO / Headshift Social Business Summit while I keep wondering what the network connectivity would be like, both at the event and
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Friday, March 12, 2010
Iphone apps have demonstrated that in a special environment (on the move or within an application) people will pay for a better experience
- Advertising: it looks good!
- The form factor : it’s handheld, relaxed, lends itself to consumption as much as production
- There’s a hugely rich design potential : nothing points up the poverty of point and click internet browsers (thank you Microsoft) like iPad or iPhone apps. Just as we thought we were entering a web of data, of synchronised, personalised content shooting freely around through APIs, along comes the self-contained
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The Best from the Communities and Networks Connection Community
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Thursday, April 23, 2009
Managing staff who participate in social networks.
This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on. I’ve done a few press (radio, print) interviews this week re: Telstra so I thought I should have another look at how Enterprise, Government, Corporates, Not for Profits are handling the fact that their staff are members of social networks too.
I once had to step in to calm down a forum that was off the charts with negativity and
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Wednesday, May 13, 2009
With the publication this month of the Internet Advertising Bureau’s ‘ Social Media Ad Metrics Definitions’ , it seemed a good moment for me to write about the thorny subject, and have a look at some of the controversy around the measurement of ROI in social media. The ROI within social media has long been a bone of contention, and seems likely to become ever more so, with the equally lightning spread of both social media use and savage budget cuts. I’ll ll return to the IAB’s publication later, but in the meantime, let’s take a look at the
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Saturday, November 7, 2009
Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign”. And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done. If you want a different kind of engagement than social media stunts, please retweet or comment or link or something? Think “stunt” and you have a better idea of what they are talking about.. What happened to engagement, respect, conversation,
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Monday, December 21, 2009
have a client who once said to me: “We want to use social media to attract more complaints” . This may seem an odd thing to say, all to often attracting complaints is a reason people cite for being anxious about using social media . People use social media for lots of things, but they often use it to express their opinion about a brand or organisation, to tell you where things are good and to tell you where things are bad. Image by ajburgess via Flickr
I
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Sunday, November 22, 2009
We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? advertising? In this episode of Social Media Business podcast, the concept of freemium is introduced – what it is, how Flickr, LinkedIn, And what is free stuff anyway – marketing? A
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Saturday, February 21, 2009
This week some required reading for the team at FreshNetworks has been this set of slides from John V Willshire at PHD Media , that he presented at the APA’s ‘Future of Advertising in One Afternoon’ conference.
This is a great set of slides that look at how the changes in the media landscape are changing the role of advertising and creativity. And how the advertising industry should make the most of this opportunity. The presentation paints a clear picture showing how things have changed and what this means.
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Saturday, August 1, 2009
Last year we highlighted a great presentation from Paul Isakson on the future of marketing and advertising , where his argument was that advertising was dead and the future was marketing. This week, Isakson updated this presentation and theory for 2009, with an equally good presentation on what’s next in marketing and advertising.
In this he looks at the constantly Image by jurvetson via Flickr
His basic thesis is that things no longer work like they used to and that marketing and advertising still needs to change to deal with this.
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Thursday, November 13, 2008
L et’s face it, the Obama Presidential campaign was one of the most successful social media marketing efforts in the history of the internet. can count on my fingers the number of major US companies that understand new media the way the Obama campaign did.
(Incidentally, So what can we learn about social media marketing from the Obama campaign?
I Incidentally, how long do you think it will take Firefox to put “Obama” in their spell-check dictionary?)
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Thursday, May 21, 2009
The latest from Danny Meadows-Klue at Digital Strategy Consulting , kindly distilled into 10 VERY SMALL 'Golden Rules' for social media marketing and a useful digest. Blogs, online communities, social media and then social networks: they have permanently changed online marketing. The Ten Golden Rules were extracted from analysing the successes and failures of hundreds of social media Given the amount there is out there to read on this topic, bite-size right now is good! But there's a link to the full report too.
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Wednesday, June 3, 2009
As Michael Brito put it, in his post: In social media, listening is only half the battle : Listening and responding are only half the battle when engaging with consumers online. Now, amongst other improved to their customer service offering, Comcast has also set up teams of employees who are encouraged to click around social networks or online forums. Chapman noticed a blemish It’s really helpful to look at what some good examples of what companies are doing with their listening skills: deflecting customer anger, researching new products, or correcting mis-information.
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