In an online community, copy in forums, newsletters, polls and features is important. Newsletters, in particular, can be a very effective way to engage people and draw them back to certain types of online community. Do some newsletters have lower unsubscribe rates? Image by [ phil h] via Flickr We sometimes analyse things too much.

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I’ve just been reading the most recent report by TrendWatching (the same people who create the excellent Springwise newsletter) and it’s focussed on the rise of reviews and their displacement of the power of advertising. Image courtesy of shutterstock In a world of perfect information, why should anyone trust adverts?

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Ooh, and obviously advertising like the page views per visit metric as in communities it’s normally so high. Newsletter metrics So what happens when you communicate with members outside of the community platform, through newsletters or mailshots? At FreshNetworks we’re increasingly Image by Balakov via Flickr We’ve touched on metrics before, and how understanding what you need to measure can help you understand how healthy your online community really is .

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