Last year we highlighted a great presentation from Paul Isakson on the future of marketing and advertising , where his argument was that advertising was dead and the future was marketing. This week, Isakson updated this presentation and theory for 2009, with an equally good presentation on what’s next in marketing and advertising. In this he Image by jurvetson via Flickr His basic thesis is that things no longer work like they used to and that marketing and advertising still needs to change to deal with this.

This week some required reading for the team at FreshNetworks has been this set of slides from John V Willshire at PHD Media , that he presented at the APA’s ‘Future of Advertising in One Afternoon’ conference. This is a great set of slides that look at how the changes in the media landscape are changing the role of advertising and creativity. And how the advertising industry should make the most of this opportunity. The presentation paints a clear picture showing how things have changed and what this means.

His summation is: There's a polarizing effect in the digital media and marketing sectors: firms with good business models, strong products and great people are weathering the storm, but those without are seeing sustained revenue falls as customers shift.Recession is accelerating structural change, forcing brands to find new ways to connect with customers and improve their supply chains and value chains. This is across retail, media and marketing services and is unlocking new disruptive business models. Many thanks to Danny Meadows-Klue at Digital Stategy Consulting for his regular news round-up, which I've selected from here.

to find the most influential people in the market and consumer research areas to follow. You can read more of our recent research posts from making online research better to one on simple, effective market research . The full list of market researchers to follow on Twitter is below (in alphabetical order) and you can vote for the top ten by commenting on the Research Reinvented blog. Research Reinvented have polled the Twitterverse (I hate that word!) Rather ingratiatingly I’m one of them and now get to wait to see if I make the top 10.

I’m not taking the piss when I say that it’s gathered a posse of mainly advertising folk - strategic planners and digital creative brains - in one place. But it’s generated a fascinating open conversation about a big problem: what do advertising agencies need to do about digital, or interactive, or whatever it’s called? We’ve been creating web applications for almost a decade and This post has been brewing inside of me for some time. It’s has finally been burped-up precipitated by Ben Malbon’s provocative post at BBH Labs (yes, we are

Another week, another blog post on the subject of “why creative advertising folk need to embrace ‘technologists and their geeky ways’” once again ignites vigorous debate. The citizens of Twitter seem to react with a combination of self-loathing and schadenfreudian glee to the disruption that social technologies are wreaking on advertising. Of course, how advertising The post in question is by Joe Mele, VP Client Partner at Razorfish , and received a great many comments and a huge number of re-tweets of the @BBHLabs ‘ tweet that contained a link to it. It’s

Yesterday we posted about statistics from MarketingSherpa showing that a lack of knowledge hampers social media marketing , with 46% of firms who had not adopted social media marketing citing a lack on internal understanding as their main hindrance. Another set of statistics from MarketingSherpa paints a more positive outlook for social media agencies. In September 2008, just as we were recognising the full potential of the economic downturn in which we now find ourselves, they surveyed almost 400 firms asking them about their marketing spend for 2009. Which lines would increase and which lines would decrease.

Details Magazine Buy Reprint Idea in Brief HBR.org > January–February 2010 Rethinking Marketing by Roland T. m, Scape Biennale, Christchurch, New Zealand Web Exclusive: Special Section on Reinvention Imagine a brand manager sitting in his office developing a marketing strategy for his company’s new sports drink. Harvard Business Review Cart My Account Downloads Explore Today on HBR Blogs Magazine Books Authors Store Harvard Business School

Marketing and Digital Podcasts Often a video from a marketing conference. HubSpot TV – a digital marketing weekly TV show from the lovely people at Hubspot. useful overview of what’s been going on in the UK digital marketing scene I’m a podcast fanatic. I

FMCG brands are often some of the most innovative in their use of digital and social media but this great presentation from Helge Tennø shows the importance of staying ahead of the market. His presentation outlines five ways to market FMCG brands in social media : Use your marketing activities to impact how consumers feel about your brand , not just what they know about it Image by Rd. Vortex via Flickr