What emerges after the storm has passed will be an advertising and media industry with a fundamentally different structure. The vast majority of advertisers are boosting their online spend, while heavily cutting classic media. during 2008 to reach £3.35bn, a year-on-year increase of £540m, according to IAB UK's bi-annual online advertising expenditure study. Many thanks to Danny Meadows-Klue at Digital Stategy Consulting for his regular news round-up, which I've selected from here. His summation is: There's a polarizing effect in the digital media and marketing sectors:

Now, it appears that similar services may exist for newspaper and magazine publishers. The Publisher has some control over setting the price and  Journalism Online will add value by negotiating licensing and royalty fees with intermediaries provide insight data that will help publishers optimise circulation revenue and maintain traffic to support advertising revenue. Ecommerce - newspapers and magazines already sell directly to their readers, but could do a lot more of this, including I’ve been meaning to write a response to William’s blog post of a few weeks ago about the news that some publishers (including Rupert Murdoch) are preparing to start charging for some of their content.

The site’s own images, text, branding and links all become subservient to the advertising when you scan the page. Even though the MPU is right in the heart of the content the eye simply skips over it (partially down to the JD banner but also because we’ve trained ourselves to ignore this type of advertising). Whilst this home page from the New York Times Style Magazine has a perfectly reasonable banner on the right hand side, I’d say that it gets lost Like so many, I completely tune out ad banners when I’m viewing the web. It doesn’t matter what format or size they

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Unfortunately for TIME Magazine neither concept was paid much attention to with the launch of their new tech news site Techland. Just in time.” With the launch of this web site, it leads me to wonder just how much TIME Magazine knows about the tech news community. There’s a major advertising opportunity here, because it allows TIME to charge higher ad premiums than it can on TIME.com. Image via Wikipedia Guest post by Ben LaMothe

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More and more people are coming out and speaking about this malaise that is afflicting the media/advertising/marketing/digital/interactive industry, so I thought I’d add my two-pennies worth. Whereas in the case of a magazine, TV or radio, you can close the magazine, or turn the TV or radio off.  Tags: mxm advertising Ben Malbon digital Gareth Kay Howard Gossage Mark Earls marketing There’s some sort of renaissance bubbling. I’m

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