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Saturday, August 1, 2009
Image by jurvetson via Flickr
Last year we highlighted a great presentation from Paul Isakson on the future of marketing and advertising , where his argument was that advertising was dead and the future was marketing. This week, Isakson updated this presentation and theory for 2009, with an equally good presentation on what’s next in marketing and advertising.
In this he looks at the constantly evolving marketing world and the way that marketing and advertising is reacting to and evolving with this. His basic thesis is that things no longer
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Tuesday, April 28, 2009
Research released by the Internet Advertising Bureau (IAB) in the UK suggests that people are growing increasingly tired of requests to join brand pages or install brand applications in Facebook and other social networks . The second most cited dislike (16% of respondents) was advertising that “isn’t relevant to me”. Rather than a The research found that almost two in every three of the 2,000 respondents to the survey were fed up with the constant requests to join groups and try new applications.
Digging deeper into the research reveals more information.
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Monday, March 2, 2009
Currently, the site seems populated almost exclusively by a combination of social experterati trying to work out which outcome is most likely, and a bunch of other people running around trying to wreck it and some other people who are exploring the outer limits of what might be considered acceptable for a brand advertiser. The ‘other pages’ include Flickr , YouTube and Facebook iterations and the only ‘official’ Skittles real-estate is a floating control panel - a bit like that Modernista website everyone wishes they’d done, but probably don’t visit
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Monday, December 21, 2009
Image by ajburgess via Flickr
Tags: Matt Rhodes Online communities Social networks Branding Cyberspace eurostar facebook FreshNetworks Marketing and Advertising online communities social media Social network Social network service social networking Twitter Virtual community word of mout I have a client who once said to me: “We want to use social media to attract more complaints” .
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Saturday, May 2, 2009
Image by FredArmitage via Flickr
Matt Rhodes Required reading Social Media Blog blogging Brand Business co-creation Conversation customer communities David Alston freshminds FreshNetworks innovation market research marketing Marketing and Advertising online communities online market research qualitative market research Radian6 Simplicity Social marketing social media Social network Twitter Virtual community web2. For any brand using social media , an important first stage is to find out what people are saying about you online and then monitor these discussions and conversations.
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Sunday, August 9, 2009
Image by smileham via Flickr
Tags: Matt Rhodes Social Media Blog Business communities customer communities Employment ESPN facebook freshminds FreshNetworks marketing Marketing and Advertising On the Web online communities online networks social media Social network Social network service social networking social networks Sport Twitter Virtual community Web web 2.0 This week, ESPN, a US sports cable TV network, appeared to tell its employees that they could n o longer use Twitter except to Tweet about ESPN . A
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Monday, September 21, 2009
Image by Micah Dowty via Flickr
Tags: Blogging Matt Rhodes Social Media Word of Mouth andy sharman Blog Brand Business customer communities Customer service facebook freshminds FreshNetworks Google marketing Marketing and Advertising social media Social network social networking Tunisia Twitter UK web 2.0 Thomson is a well-known package tour and holiday brand in the UK and part of the global travel group TUI . They have a good reputation and brand in the UK, supported by a relatively strong High Street presence.
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Thursday, May 7, 2009
Agostini aka dhammza via Flickr
HGTV wanted to both generate engagement and discussions with it’s viewers, and to use the increased volumes of content to increase revenue from advertising on the site. And also there are reports of considerably increased traffic and advertising revenue from those parts of their site that have online community elements.
Image by Daniel H. We return this week to our series of Online Community Examples .
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Monday, November 23, 2009
Lloyd via Flickr
Tags: Selling social media Social Media Tim Fowler Business Chief marketing officer Cyberspace Eastman Kodak Elevator pitch flickr FreshNetworks Jeffrey Hayzlett JeffreyHayzlett Marketing & Advertising Marketing and Advertising Sales social medi Image by H. One of the most important mantra’s of successful sales people is to ‘Earn The Right’; get some diary time, or hold a short telephone conversation with a new prospect or stakeholder, you must first ‘Earn The Right’ for their valuable time.
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Saturday, October 31, 2009
Image by Selaphoto via Flickr
group of friends from University, for example, who I want to follow but don’t necessarily want to advertise or share with the rest of the world. The list will mean nothing to them and I might not want to advertise this list to everybody who follows me on Twitter. Matt Rhodes Social It would seem that this week everybody on Twitter has been releasing Lists to everybody. A
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