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371 Articles match "Advertising","Content"
The Latest from the Communities and Networks Connection Community
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Tuesday, March 16, 2010
This week, the New York Times revealed that the recent intensification of hostilities might have much to do with Google’s snatch-purchase of Ad Mob , the mobile advertising network it bought in November for a hefty $750 million, while Apple dithered over the deal. One individual claims Yelp removed 13 positive reviews after she refused to take out advertising – but Yelp CEO Jeremy Stoppelman says the case is without merit, and that the reviews were removed because the business-owner had solicited them from family and friends. Welcome to eModeration's round-up of all that is intriguing, alarming or odd in the world of social media, compiled by Kate Williams.
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Monday, March 15, 2010
Well, actually, I never moved from that position; so got stuck with a good valid Internet connection, but most of the content I wanted to access was behind the firewall so again, there I was trying to get some work done and struggling to pass by the fundamentals: getting properly connected in the first place.
Create some sort of black list of those hotels where the service advertised in the specific area of Internet Connection didn’t deliver; more than anything else to help others avoid the frustrations I keep going through time and time again for continuing to come back to
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Monday, March 15, 2010
Jon Gruber and Jim Coudal were running a session called ‘Online advertising: the race to the bottom.’ 8217; Cool title and a great opportunity to discuss the future of advertising and how we can sell different approaches to display advertising to our clients.
In the online advertising panel for example, someone from a big display house ad versus the creator of a small independent ad network. Lazy panels and lazy tweeting
I’ve just come out of the SXSW Evan Williams keynote.
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The Best from the Communities and Networks Connection Community
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Friday, February 26, 2010
It’s how the speed, screen size and controlled environment of the iPad now means that content design on screen can finally come of age and grow some balls. It’s how the speed, screen size and controlled environment of the iPad now means that content design on screen can finally come of age and grow some balls. Your content isn’t the same as my content
Or so I tweeted whilst watching the recent Apple keynote. A
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Wednesday, January 20, 2010
Something that’s all too easy when sites resort to obtrusive overlays: having to fiddle around with a flash banner covering up your content wasn’t the reason I came to your site (regardless of how you need to fund it).
These aren’t ads that get in the way of the content, they’re a piece of content in themselves. The site’s own images, text, branding Like so many, I completely tune out ad banners when I’m viewing the web. It doesn’t matter what format or size they are, whether it’s an animated spectacular or basic text links, I simply don’t pay any attention to banners any
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Monday, October 5, 2009
We’ve just published our latest white paper, Interaction in Advertising , which is summarised below. The paper examines how advertising is evolving from a one-way communicative process (the advertiser telling the consumer what they should be thinking), to a more collaborative, engaging format where brand and consumer communicate with an open dialogue. The paper discusses examples of campaigns that are putting interaction in advertising into practice and highlights Included in the paper: From ‘interactive’ to ‘interaction’ Brands are switching from paid display advertising to promoting themselves through branded online communities, virtual worlds/games and social media.
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Saturday, November 7, 2009
And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done. Or put it this way: social media becomes social advertising, a completely different kind of relationship.
Toyota has been a fairly traditional advertiser, but we pride ourselves on being the first Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign”. Think “stunt” and you have a better idea of what
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Wednesday, May 13, 2009
User generated content - blog articles, videos, podcasts, take time to gain traction.
Ack and you don’t create content and comments for us to view (tweets, replies, links on Twitter)
Contextual, reputation advertising brought by an influencer with the convenience of a widget (rather than clicking through to another site).
While you are reading the presentation outline below I’d like you to think about the Twitter change today. Today Twitter turned off “see replies to those I’m not following”.
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Wednesday, April 8, 2009
We’ve written before about how user-generated medical content can add value to people’s lives, and why this online space is a great place for people to be sharing their experiences and stories and also finding and connecting with others in a similar situation to them. The best online communities are often simple, providing a way to engage people around themes, topics and content that is relevant to them and you. It is a couple of weeks since our last set of online community examples , with trips to the Marketing 2.0 Conference in Paris and Web Mission 09 in San
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Friday, September 11, 2009
Here’s a useful distinction he makes between pre-web content economics and post-web content economics:
* “ Pre-Web Content Economics : Consumers. Content is King. Content Monopolies, Rights Cartels and Oligopolies. I met Gerd Leonhard in Bangkok 2 weeks ago and we had a great conversation.
Scarcity.
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Tuesday, April 28, 2009
The article in Slate stresses the high cost of maintaining Youtube, which is losing half a billion dollars a year, the unwillingness of advertisers to be seen amongst low quality user-generated content.
what we are already paying to our ISP’s, ans means of financing such peer to peer infrastructures which can bypass proprietary platforms for distribution of user content via centralized platforms.
With Adam Arvidsson, I have outlined on several occasions the Crisis of Value facing capitalism, because the exponential rise in use value production (value produced by ourselves, outside of a market setting), is outpacing the linear capability of monetizing them.
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Saturday, May 16, 2009
Of much more importance is how you use it, the way in which you encourage people to engage with you and the quality of the content, comments and conversations that you have on your site.
Tags: Matt Rhodes Required reading Social Media Word of Mouth Blog Business co-creation customer communities Cyberspace freshminds FreshNetworks innovation lee aase marketing Marketing and Advertising Mayo Clinic On the Web online communities podcast social media user-generated-content Virtual community web2.0 Image by djfoobarmatt via Flickr
We highlighted Mayo Clinic in a recent post
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Friday, February 12, 2010
8221; My response – you are SAFER if you are open with your content than locking it down.
few years ago,I called for an “unIndustry” association to protect user generated content (the little guy) from being ripped off by agencies and big content providers. I’m not an agency – I come from the community perspective, not the agency point of view – and it’s pretty hard for a sole player, a user generated content maker, to be heard. I get asked all the time “if you blog, tweet, slideshare, podcast, can’t someone just TAKE your intellectual property?”
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