PR people need to be careful how they frame an invite to a blogger press event. This social media invite sent to Fashionista highlights some of the issues of running blogger only events. person that I “had” to come to a Blogger Preview because it was the first one in Australia. I was recently told by a P.R.

Tags: Blogging Matt Rhodes Social Media Word of Mouth andy sharman Blog Brand Business customer communities Customer service facebook freshminds FreshNetworks Google marketing Marketing and Advertising social media Social network social networking Tunisia Twitter UK web 2.0 Image by Micah Dowty via Flickr Thomson is a well-known package tour and holiday brand in the UK and part of the global travel group TUI .

I’m not taking the piss when I say that it’s gathered a posse of mainly advertising folk - strategic planners and digital creative brains - in one place. But it’s generated a fascinating open conversation about a big problem: what do advertising agencies need to do about digital, or interactive, or whatever it’s called? We’ve been creating web applications for almost a decade and This post has been brewing inside of me for some time. It’s has finally been burped-up precipitated by Ben Malbon’s provocative post at BBH Labs (yes, we are

When linking to something you’re advertising, it’s common practice to have search engines ignore your link. No aspect of the Internet is more critical to understand than hyperlinks or simply links, as we call them. After all, what is the World Wide Web but countless documents which are interconnected by links? A

Welcome to Optimism - the corporate blog from the London office of Wieden+Kennedy advertising agency. It’s a broad-ranging mix of advertising thoughts, interesting annecdotes and updates on daily life from this well-respected creative agency. PR Blogger - Written by Stephen Davies MD of 3W PR, an online PR agency. We’re celebrating over here at FreshNetworks because, according to AdvertisingAge, we’ve just made it into the top 20 UK blogs for media and marketing . Woo Hoo.

lovestats - USA - Annie Pettit - Statistician and Researcher and active blogger on MR - former VP Online Panel Analytics at Ipsos - Following 1873 and 1151 followers. @mattrhodes FreshNetworks news Matt Rhodes Online research communities Advertising and Marketing Business co-creation consumer customer communities freshminds FreshNetworks innovation market research online communities online market research qualitative market research social media Twitter Virtual community web2. Research Reinvented have polled the Twitterverse (I hate that word!) to find the most influential people

Yesterday, Twitterers noted that Darren Rowse , otherwise known as Australia’s most popular media and marketing blogger Problogger, had had his logo ripped off by BeamDotMy When I checked on Buzz, there were hundreds of comments – followers had even taken beamdotmy logo, flipped it in photoshop and were able to prove without a shadow of a doubt that it was ripped from Problogger. So a little plagiarist went up against a big blogger and lost. I get asked all the time “if you blog, tweet, slideshare, podcast, can’t someone just TAKE your intellectual property?”

They have a good range of bloggers covering topics like: e-commerce, online advertising, social networks & online communities and search marketing. So he brings an advertising and branding bent to this excellent blog. adliterate - “dedicated to providing radical thinking for the brand advice business” I think that means advertising. In my last post, I mentioned that we were delighted to have made the top 20 of UK Marketing Blogs . I

That’s why this week’s Required Reading is a presentation from Alain Thys , a fellow blogger at Futurelab , given at F-Word in Helsinki. Matt Rhodes Required reading Social Media Alain Thys Business co-creation customer communities freshminds FreshNetworks Futurelab innovation London market research marketing Marketing and Advertising online communities online market research qualitative market research social media social media marketing Social network Virtual community web2. Last year, a famous thinker in marketing theory was speaking in London and a group of us from FreshNetworks went along to listen to what was said.

Hill and Knowlton’s Public Relations Pledge for Bloggers  [link]   The advertising agency can’t post up a viral video of how their ex customer is a dick because they didn’t get their pitch? (both Managing staff who participate in social networks. This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on.