This post is part of an ongoing series about developing an online community strategy . I mentioned in my previous post , the recommended first step in developing (or refining) your organization's online community strategy is to answer the question: What are you, as an organization, trying to accomplish? Answering the question of Organization intention is 1/2 of the equation for a successful community strategy. As a reminder, all posts will be tagged #ocb2b Define Business Goals and Objectives As

Most organizations do not have a comprehensive community strategy in place. In most cases, community strategy is actually a set of tactics that individual departments are engaging in based on product or market segments. I've started to refer to a more comprehensive approach to community development as "Holistic Community Strategy". While this grass roots approach is where many organizations have to start, it is not a sustainable approach. The primary issue is one of valuing the activities, content and relationships of the community in the context of the host organization.

Beth Kanter outlines on her blog a great framework for mapping out a social media strategy - summarized here: 1. Culture Change (how to get your organization to loosen up and adopt a social media strategy, and the very different way of interacting with people online that it entails?) 5. Tags: Strateg 1. Identify Objectives (what you want to accomplish - stated as SMART objectives) 2.

The topic of online community strategy is one of the things that occupies a large chunk of my mental cycles. How to Develop a Community Strategy Holistic Community Strategy Organizations are still challenged with setting strategy. I've written about a pretty basic process and framework a few times over the years, and I think the baseline concepts have held up well. You can read a couple of relatively recent posts here (I'd love to hear your thoughts):

Formulates strategies, adjusts its own business model(s), and arrays resources to capitalize on market opportunities created by those shifts · Iterates and executes on those strategies in a manner that times Cisco’s entry and growth into those market adjacencies The following is Part 1 of a series on today's announcement by Cisco . What is driving Cisco into the collaboration market?

Even though his social media journey has started out with Communities, this report covers a whole social media strategy, the strategy and approach can be used as a basis to cover any social media implementation. Strategy "…the framing of the problem (and the proposed solution) was seen as a matter of business strategy, and not the domain of a single function, such as IT or Marketing" A while back I posted on Chuck Hollis’s journey in introducing Communities of Practice to EMC. My previous post was a digest of what I think are the best

Last week at the InterAction Forum I had the pleasure of hearing Sam Graham-Felson , former director of blogging for the Obama Campaign talk about their strategy and success.  also a firm believer that every organization, no matter how small, should have a full-time social media manager to craft content, email, and social networking strategies.  (Personally all about the strategy, but the more Lots of what Sam talked about can be translated into useful tactics for small and large organizations who are building communities of people who care about their issues. First,

OK, it’s been a bit of a video tinkering period, partly stimulated by the launch of some new public workshops on knowledge audits, taxonomy development and this month, building a KM strategy. So here’s an introduction to some of our most important lessons learned over the years in how to approach a KM strategy exercise with some chance of it moving off the page of the consultant’s report and into some form of reality. Not to mention a new version of iMovie with some cool effects. Enjoy!

And it all starts with a rather provocative statement: " Culture Eats Strategy for Lunch ". Funny, I’m just going to be linking to a YouTube video that talks about culture and strategy on the same sentence. Yet it’s social computing the glue that would make it stick together and make sense of it all, especially if you want to have a much more open, transparent and collaborative culture within your company that aligns, at the same time, quite nicely with your If you ask some people out there what social computing and social software are all about for them, they would probably tell you that it’s all about the tools, about this new set of social technologies, about all that fancy stuff that you can do on the Internet nowadays in a much simpler and more effective manner, without being too technical for that matter.

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