In December 2009, they were spending over five and a half hours on average. According to The Nielsen Company , social network sites have grown in importance globally in 2009. This is not surprising given the relatively small base that Twitter was growing from in 2009, but is still striking. There, the typical social network Image by Balakov via Flickr In December 2008, global consumers spent an average of just over three hours on social networks .

In parts it is not dissimilar to the California Governor’s use of Twitter to harvest ideas for MyIdea4CA in 2009. Tags: Innovation Matt Rhodes Social Media Social media case studies cocreation facebook flickr FreshNetworks ideas ideation innovation lego lego click legoclick social media social media case study Social network Twitter Virtual community YouTub Image by Kaptain Kobold via Flickr LEGO is a brand that many people are very passionate about, a brand people love and we’ve written before about how they use segmentation to engage their consumer base from

Morgan Stanley’s 2010 Mobile Internet Report, published in December 2009, predicts that 2010 will be a tipping-point for mobile internet globally. That’s why it’s Required Reading at FreshNetworks this week. Tags: Matt Rhodes Required reading Social Media Social networks 3g FreshNetworks Mobile Computing Mobile Web MorganStanley online communities Personal computer social media Social network service Image by shapeshift via Flickr We wrote a couple of weeks ago about the role of mobile in the Japanese social networking market .