With the publication this month of the Internet Advertising Bureau’s ‘ Social Media Ad Metrics Definitions’ , it seemed a good moment for me to write about the thorny subject, and have a look at some of the controversy around the measurement of ROI in social media. The ROI within social media has long been a bone of contention, and seems likely to become ever more so, with the equally lightning spread of both social media use and savage budget cuts. I’ll ll return to the IAB’s publication later, but in the meantime, let’s take a look at the background

L et’s face it, the Obama Presidential campaign was one of the most successful social media marketing efforts in the history of the internet. can count on my fingers the number of major US companies that understand new media the way the Obama campaign did. (Incidentally, So what can we learn about social media marketing from the Obama campaign? I Incidentally, how long do you think it will take Firefox to put “Obama” in their spell-check dictionary?)

This post is fourth in a series of my Social Media Principles.  The base post is 10 Social Media Principles . 4. People at the companies who are actually responsible for success are disempowered from making decisions or creating growth. Social Media has shown us that the decentralization of power and information have led to very rapid advances in productivity and a very different set of assumptions about personal empowerment.  Decentralization is freedom – Decentralized power structures spur creativity, growth, and innovation. Note:   Writing a short blog post on this is like writing a short blog post on why it’s hard to cure addiction. 

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? In this episode of Social Media Business podcast, the concept of freemium is introduced – what it is, how Flickr, LinkedIn, SecondLife are making millions of dollars from giving stuff away for free. And what is free stuff anyway – marketing? advertising?

About Contact Web Strategy Vault Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers List of Social Computing Strategists and Community Managers for Enterprise Corporations 2008 –Social Media Jobs and Professionals June 20th, 2008 | Category: Career , Social Media Job , Web Team , On the move , Community Manager , Industry Index If you’re interested in jobs for this space, please read the

Its the Edublog Awards 2008 ! Dust off your party outfits and get ready to join us on Saturday night for the spectacular 5th awards show, celebrating the vibrancy of blog and social media practice to support learning .  Voting is still open across this years 16 categories , and every vote still counts since most of the category nominees are within spitting distance of each other. GMT/UTC: 11pm, Saturday 20 Dec 2008 James is holding the vote doors open like a veritable Atlas until the last minute possible this year. Needless to say, the live online awards

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We played the Dutch social media game in 3 groups of 10 people. The game was inspired by the social media game developed by Beth Kanter and David Wilcox. examples that I learned about (or already knew) in the context of 'draagvlakversterking', with a few exceptions Dutch-based: Doenersnet ( a ning platform started by OXFAM NOVIB) 1procentclub ( a social network for people who want to devote 1% of their time) Helpalot (a social network for charities) JongOS ( a ning platform Last Thursday I had a great day with communication specialists (and a few technologists) of the Dutch development sector at the Context Masterclass about 'web2.0

is “little bits everywhere” – don’t force customers to come to your site, let them do purchase your products on their site, where they are, and let their social network be informed. An overview of social media monetization revenues . API Widget Economy: Social Media Business Ep.003 from Laurel Papworth on Vimeo . Episode 3 focusses on monetizing APIs and looking at revenue streams from widgets. Companies that open their business databases and stream that data out, can have an army of hundreds of thousands (mostly) unpaid developers

Last year, Forum One recognized that one of the key issues community and social media professionals face is that we (as an industry) are suffering from a lack of solid benchmarks, including compensation of online community and social media professionals. In July of 2008, as part of our ongoing research efforts with the Online Community Research Network , we conducted the first comprehensive study and gained valuable insight about online community and social media professional's compensation, team structure, and current job satisfaction. In