Dave Pollards environmental philosophy, creative works, business papers and essays. March 2005 Sun Mon Tue Wed Thu Fri Sat 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Feb Apr MADE IN CANADA

Not surprising - it goes a long way to protect the company from fallout if/when staff do ignore the social media guidelines in place.  Sun Guidelines on Public Discourse  [link] (original from 2005 elsewhere) Also  [link]   Media companies: For Journalists entering into public debate  [link] Managing staff who participate in social networks. This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on.

Headshift London | New York | Paris | Sydney | Zurich about projects blog themes Search smarter, simpler, social tools for business Categories Corporate (29)

David RD Gratton Blog About Beyond Communities of Interest, Communities do not Exist July 3, 2005 My company has been working with what we have been calling Information Clouds, and I came upon Thomas Vanderwals body of work. will see if I can find the original post or if I can remember what I wrote 2 years ago. [UPDATE 2- July 10, 2007] The original post is restored. Tags: Communities of Interest , Social Networks

At [link] though, another perspective is stated: the media like the story of the ampelmannchen to demonstrate the difficulties of East-West Berlin's reunification. Last week we visited Berlin. In Berlin it's hard to escape the story of the 'ampelmannchen' at the trafic light. The traffic light man (the right picture) of former Eastern Berlin was designed in 1961 by Traffic Minister and

The most important lesson I draw from this research is the importance of looking at existing patterns of communication, and link/add/build on the existing pattern rather than introduce some new alien media. In July I was in Ghana to work with a network on ICT for development called GINKS ) and met Janet Kwami, an interesting researcher for the London School of Economics and Political Science. She was involved in an ethnographic study in one urban and one rural location in Ghana, part of a larger research in four countries (Ghana, South Africa, Jamaica and India).

As Michael Brito put it, in his post: In social media, listening is only half the battle : Listening and responding are only half the battle when engaging with consumers online. Second, we engaged in a content marketing strategy using blogs, YouTube videos, Flickr photos, online press releases and a number of other online media. Southwest Airlines At Southwest Airlines , the social media team includes It’s really helpful to look at what some good examples of what companies are doing with their listening skills: deflecting customer anger, researching new products, or correcting mis-information.

This is a hands-on computer based social media course that takes you step by step through how to set up, monitor and measure a social media marketing campaign. We use case studies and work through a real world social media marketing campaigns by both teamwork and individual use of internet enabled PCs. One of the Laurel’s popular classes for computer based social media marketing campaign Workshop Description PREREQUISITES Please bring your email logon and password details for social media sites that require email verification.

An overview of social media monetization revenues . API Widget Economy: Social Media Business Ep.003 from Laurel Papworth on Vimeo . Embeddable media is critical for spreadability and distribution – YouTube is a clear example of content that is watched 30% or more of the time “off site”… through an embed on Facebook, blogs and so on. Episode 3 focusses on monetizing APIs and looking at revenue streams from widgets. Companies that open their business databases and stream that data out, can have an army of hundreds of thousands (mostly) unpaid

would be very interested in any other social media guidelines that you think are useful, especially those for activity within the enterprise. As the use of social media grows within the enterprise and on the Web, the need for policies and guidelines to govern employee behavior becomes more essential. Effective use of social media requires that employees can act on their own to produce content without review by Corporate Communications I am cross posting this from FastFoward to get more feedback and perhaps additional examples. I