8220;Reactive - ownership in hands of community,” tweets Mark Sheldon, Engagement Manager at Pluck , “requires less internal resource. An arbiter of good sense in community management, Rich Millington blogs at FeverBee . Case in point: In 2007, Mumsnet.com, an online community started and managed by a group of mums in North London, paid author Gina Ford a five-figure sum to settle a libel claim. Image by ian boyd via Flickr Why moderate? “Why

Therefore brands seek solution partners –not technologists Having spent my time as a community manager at Hitachi and coupled with research we know that successful community deployments are far more than forums, blogs, rss or other technologies. Next, a group of vendors ranked as strong performers: KickApps and Pluck enable large Web sites to quickly scale with social features. About Contact Web Strategy Vault Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Forrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4) January 09th, 2009 | Category: White Label Social Network , Analyst , Forrester Clients can access the full report The Forrester Wave™: Community Platforms, Q1 2009 on the Forrester site, however the high level findings are available below,

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